The Stone & Skillet Super Grains English Muffins are a new collaboration product created in collaboration with UP, Inc. as a bread perfect for enhancing a range of recipes or enjoying on its own.
The English muffins are crafted using ReGrained SuperGrain+, which is a leftover brain packed with nutrients that's a byproduct of the beer brewing industry. This ingredient is packed with dietary fiber, plant-based protein and prebiotics to make it a healthful addition to the recipe. The product is non-GMO and Upcycled Certified, and is launching online at Misfits Market and Imperfect Foods now.
Founder and CEO Cam Meekins spoke on the Stone & Skillet Super Grains English Muffins saying, "We experimented with our friends at UP, Inc.—the pros at upcycling—and were inspired by their ReGrained SuperGrain+ ingredient innovation. The result of our experimentation is a muffin with a distinctive flavor and nutrition profile. This partnership strengthens our commitment to sustainably-sourced ingredients, and I’m excited to add our new Super Grains innovation to our product portfolio."
Why This Trend Is Growing
- Upcycling Ingredient Innovations
- Creating innovative food products through upcycling byproducts from different industries, using leftover materials to create nutritious and sustainable ingredients.
- Plant-based Protein Products
- Developing new food products that use plant-based ingredients, such as ReGrained SuperGrain+, to provide a healthier and more sustainable substitution for traditional animal-based proteins.
- Sustainable Sourcing Commitments
- Making sustainable sourcing commitments to ensure that products are ethically and environmentally responsible, to appeal to conscious consumers and to establish credibility in sustainable sourcing practices.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has an opportunity to pursue upcycled ingredients and sustainable sourcing commitments to create innovative and socially responsible products.
- Brewing
- The brewing industry has an opportunity to create additional revenue streams by upcycling beer brewing byproducts into food-grade ingredients for other industries.
- Health and Wellness
- The health and wellness industry has an opportunity to develop products that use upcycled ingredients and plant-based protein sources to appeal to health-conscious consumers looking for sustainable and nutritious options.
