As attention spans grow shorter, the 2014 game trends show that some of the most successful apps and video games are simple and succinct, giving them greater potential to go viral. One of the best examples of this from the past year is Flappy Bird, an app that inspired thousands of developers and brands to create their own spoofs.
Embracing their playful sides, Mercedes-Benz, Kotex, Taco Bell and Denny's have all released branded games or video game content that offers some sort of reward in addition to entertainment. Games are also popping up in all sorts of unexpected places, from bus shelters to Instagram and even watches, infusing a sense of play into the ordinary.
For a deeper look at what you can expect from the world of gaming in the future, check out Trend Hunter's Games Trend Report.
- Gen Alpha
- Millennial
- Gen X
- Gen Z (primary audience)
