Downsized Gamer Watches

The Classic Arcade Wristwatch Almost Lets You Play Asteroids

Those who spent their formative years playing 'Galaga' and 'Asteroids' will be all about the Classic Arcade Wristwatch. ThinkGeek has managed to shrink an arcade cabinet down to wrist-size, and the result is a watch that tells time using a small spaceship and space rocks. Yes, that's an 'Asteroids' reference.

The Classic Arcade Wristwatch features a joystick and a button that are nonfunctional and functional, respectively. The joystick can be moved, but it controls none of the watch's functions. However, the red button is used to activate the backlight, which lights up the hour and minute indicators. The Classic Arcade Wristwatch can be yours for $59.99, although you'll have to wait a bit. The watch isn't being released until March 2014.

Retro Gaming Watches
The emergence of watches that incorporate gaming elements of the past
Novelty Watch Designs
An increase in creative and unique watch designs to stand out in the market
Functional Nonfunctional Buttons
Functioning nonfunctional buttons that add novelty to a product

Who This Affects Most

Watch Industry
Innovative watch designs and features to attract customers in a competitive market
Gaming Industry
Incursion into new markets using a well-known, nostalgic design that functions simultaneously as both a watch and small gaming device
Consumer Electronics Industry
Combining design and functionality of pre-internet culture with current tech for a product that stands out in the market
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 61%
Freshness 8%