Sneaky Gamer Lighters

The Assassin's Creed Lighter Brand Lets Virtual Assassins Leave Their Mark

Those who own the Assassin's Creed Lighter Brand are undoubtedly a bit cautious when it comes to letting folks bum their flame. This unique attachment lets you instantly brand anything, with the hopeful exception of living things, with the insignia of the Assassin Order from the video game series 'Assassin's Creed.'

Etsy merchant Nique Geek is behind this ingeniously simple item, which slides over the top of any disposable lighter. Once you've heated the brand you can begin marking your territory, so to speak. The merits of whether or not it's wise for an assassin to brand anything can be endlessly debated. What isn't debatable is the creativity behind this creation. You can pick one up from Nique Geek's Etsy shop for $30.

Gamification of Products
The Assassin's Creed Lighter Brand leverages the popularity of the video game series to transform a simple lighter into a gaming accessory.
Personal Branding
The ability to brand objects with the insignia of the Assassin Order presents an opportunity for individuals to express their personal identity and connection to a popular franchise.
Pop Culture Merchandise
The Assassin's Creed Lighter Brand taps into the market for collectible merchandise related to popular video game franchises.

Where This Applies

Gaming Accessories
The Assassin's Creed Lighter Brand represents an opportunity for companies to create unique gaming accessories that enhance the gaming experience.
Customization and Personalization
The ability to brand objects with a personalized insignia opens up opportunities for companies in the customization and personalization industry.
Collectibles and Memorabilia
The success of the Assassin's Creed Lighter Brand highlights the potential for companies to capitalize on the market for collectible merchandise tied to popular cultural franchises.
SCORE
4.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 69%
Freshness 8%

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