Mercedes-Benz Mario Kart Cars Let You Race Luxury Cars on Rainbow Road
Michael Hines — August 17, 2014 — Autos
References: mariokart8.nintendo & carbuzz
Avid gamers who also double as gearheads are likely squealing with glee over the recent unveiling of the new Mercedes-Benz Mario Kart cars. Putting a trio of Mercedes in Mario Kart may not seem like a big deal to most people, even gamers. However, consider the fact that throughout the eight iterations of the series there has never been one real-world car available to race.
The three Mercedes-Benz Mario Kart cars are as follows: the 25 Silver Arrow, 300 SL Roadster and GLA. These three cars will be added to the game via a downloadable update, which also includes a new tournament, aptly named the Mercedes Cup. Should this bit of cross-promotion go well, don't be shocked if you see Princess Peach racing around Rainbow Road in a Ford F-150 or Toyota Prius.
The three Mercedes-Benz Mario Kart cars are as follows: the 25 Silver Arrow, 300 SL Roadster and GLA. These three cars will be added to the game via a downloadable update, which also includes a new tournament, aptly named the Mercedes Cup. Should this bit of cross-promotion go well, don't be shocked if you see Princess Peach racing around Rainbow Road in a Ford F-150 or Toyota Prius.
Trend Themes
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Real-world Cars in Video Games — Integrate real-world cars into popular video games to expand brand recognition and enhance engagement opportunities.
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Cross-promotion in Gaming — Collaborate with popular gaming franchises to create unique branded content, increase fan engagement, and reach new audiences.
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Luxury Brand Gaming Partnerships — Partner with luxury brands to enhance product relevance and create exclusive gaming experiences that resonate with consumers who value opulence.
Industry Implications
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Automotive — Include branded cars in popular video games to enhance brand recognition opportunities and reach younger consumers.
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Gaming — Collaborate with powerful brands and create in-game partnerships in order to promote new content and expand gaming audiences.
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Luxury Goods — Partner with top-notch brands in order to create unique experiences that reinforce product relevance and motivate consumers who value luxury.
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