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YouTube Recruiting

A hotbed of new talent who come with a built-in following

Implications - Viral media stars acquire millions of fans, but views on YouTube don’t translate into real dollars. Accordingly, there is a big opportunity to approach and recruit these viral stars. Several music artists and models have been discovered on YouTube, but there is still an untapped opportunity to leverage these stars in the marketing world.

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 1 Examples: 36,739 Total Clicks

Date Range: Jun 07 - Sep 08

Trending: Warm

Consumer Insight Topics: Tech

Featured Examples

Blossoming YouTube Idols - Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco

SCORE 6.2

Warm 7,852 Clicks Pub: Jun 11, 07

Blossoming YouTube Idols

Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco

She's only 18 and she's from the Netherlands, but that hasn't stopped this incredibly-talented singer from attracting global attention. Her name is Esmee Denters and remember that name because she is going… [More]

Rockstars Parody Viral Videos - Weezer's 'Pork and Beans' Video Kicks Ass

SCORE 4.8

Average 5,343 Clicks Pub: May 24, 08

Rockstars Parody Viral Videos

Weezer's 'Pork and Beans' Video Kicks Ass

The new music video for â€œPork and Beansâ€ by indie rock band Weezer is a Battle of the Viral Video All Stars of sorts. The video features and pays homage to many of the internet stars we have come to… [More]

Recruiting Models from MySpace - Costume National Hires From Web

SCORE 2.3

Untested 4,512 Clicks Pub: Jul 19, 08

Recruiting Models from MySpace

Costume National Hires From Web

Fashion designers and labels must be getting sick of big time models. Either that or they're realizing the marketing power that radiates from real people. It is becoming obvious that for the coming seasons,… [More]

YouTube Recruiting (Part 2) - Cistercian Monks Get Universal Music Deal

SCORE 5

Average 4,390 Clicks Pub: Mar 23, 08

YouTube Recruiting (Part 2)

Cistercian Monks Get Universal Music Deal

Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide… [More]

Collaborative Branding - Headhunting on MySpace

SCORE 2.1

Untested 3,996 Clicks Pub: Oct 27, 07

Collaborative Branding

Headhunting on MySpace

"Collaborative branding" is the business trend in scouting out and teaming up with young creatives found on social networking sites. Particularly in the realm of the fashion industry, more companies are… [More]

Recruiting Viral YouTube Stars - Bonds Commercial Stars Freestyler

SCORE 3.5

Mild 3,556 Clicks Pub: Sep 1, 08

Recruiting Viral YouTube Stars

Bonds Commercial Stars Freestyler

The new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls. Kane’s YouTube account is full of videos of him busting all sorts of cool… [More]