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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,766 more

YouTube Recruiting

A hotbed of new talent who come with a built-in following

Implications - Viral media stars acquire millions of fans, but views on YouTube don’t translate into real dollars.  Accordingly, there is a big opportunity to approach and recruit these viral stars. Several music artists and models have been discovered on YouTube, but there is still an untapped opportunity to leverage these stars in the marketing world.
6 Featured, 1 Examples:
37,411 Total Clicks
Date Range:
Jun 07 — Sep 08
Consumer Insight Topics:

Featured Examples

play_circle_filled Blossoming YouTube Idols
Blossoming YouTube Idols
Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco
She's only 18 and she's from the Netherlands, but that hasn't stopped this incredibly-talented singer from attracting global attention. Her name is Esmee Denters and remember that name because she is going… MORE
Rockstars Parody Viral Videos
Rockstars Parody Viral Videos
Weezer's 'Pork and Beans' Video Kicks Ass
The new music video for “Pork and Beans” by indie rock band Weezer is a Battle of the Viral Video All Stars of sorts. The video features and pays homage to many of the internet stars we have come to… MORE
Recruiting Models from MySpace
Recruiting Models from MySpace
Costume National Hires From Web
Fashion designers and labels must be getting sick of big time models. Either that or they're realizing the marketing power that radiates from real people. It is becoming obvious that for the coming seasons,… MORE
play_circle_filled YouTube Recruiting (Part 2)
YouTube Recruiting (Part 2)
Cistercian Monks Get Universal Music Deal
Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide… MORE
Collaborative Branding
Collaborative Branding
Headhunting on MySpace
"Collaborative branding" is the business trend in scouting out and teaming up with young creatives found on social networking sites. Particularly in the realm of the fashion industry, more companies are… MORE
play_circle_filled Recruiting Viral YouTube Stars
Recruiting Viral YouTube Stars
Bonds Commercial Stars Freestyler
The new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls. Kane’s YouTube account is full of videos of him busting all sorts of cool… MORE

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