YouTube Recruiting

A hotbed of new talent who come with a built-in following

Implications - Viral media stars acquire millions of fans, but views on YouTube don’t translate into real dollars.  Accordingly, there is a big opportunity to approach and recruit these viral stars. Several music artists and models have been discovered on YouTube, but there is still an untapped opportunity to leverage these stars in the marketing world.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
36,124 Total Clicks
Jun 07 - Sep 08
Warm
Tech
Featured Examples
Blossoming YouTube Idols - Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco
SCORE 6.2
Warm 7,794 Clicks Pub: Jun 11, 07
Blossoming YouTube Idols
Talented YouTuber Esmee Denters Signs With Justin Timberlake's Reco
She's only 18 and she's from the Netherlands, but that hasn't stopped this incredibly-talented singer from attracting global attention. Her name is Esmee Denters and remember that name because she is going… [More]
Rockstars Parody Viral Videos - Weezer's 'Pork and Beans' Video Kicks Ass
SCORE 4.8
Average 5,206 Clicks Pub: May 24, 08
Rockstars Parody Viral Videos
Weezer's 'Pork and Beans' Video Kicks Ass
The new music video for “Pork and Beans” by indie rock band Weezer is a Battle of the Viral Video All Stars of sorts. The video features and pays homage to many of the internet stars we have come to… [More]
Recruiting Models from MySpace - Costume National Hires From Web
SCORE 2.3
Untested 4,417 Clicks Pub: Jul 19, 08
Recruiting Models from MySpace
Costume National Hires From Web
Fashion designers and labels must be getting sick of big time models. Either that or they're realizing the marketing power that radiates from real people. It is becoming obvious that for the coming seasons,… [More]
YouTube Recruiting (Part 2) - Cistercian Monks Get Universal Music Deal
SCORE 5
Average 4,349 Clicks Pub: Mar 23, 08
YouTube Recruiting (Part 2)
Cistercian Monks Get Universal Music Deal
Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide… [More]
Collaborative Branding - Headhunting on MySpace
SCORE 2.1
Untested 3,941 Clicks Pub: Oct 27, 07
Collaborative Branding
Headhunting on MySpace
"Collaborative branding" is the business trend in scouting out and teaming up with young creatives found on social networking sites. Particularly in the realm of the fashion industry, more companies are… [More]
Recruiting Viral YouTube Stars - Bonds Commercial Stars Freestyler
SCORE 3.5
Mild 3,440 Clicks Pub: Sep 1, 08
Recruiting Viral YouTube Stars
Bonds Commercial Stars Freestyler
The new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls. Kane’s YouTube account is full of videos of him busting all sorts of cool… [More]
Related Examples
Quantcast