History repeats itself and the time for the 90s is now
Implications - Our aesthetic ideals have come far from the days when Aphrodite symbolized beauty, but the fashion industry is now glimpsing (slightly) back to the past. While doll-faced waifs were in demand in 2007, in 2008, the elegance of the 90s returned with a demand for the original 6 supermodels.
Trend Themes
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Return of the 90s — Revivals of fashion trends from the 90s are being seen in the fashion industry with a demand for the original 6 supermodels.
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Romantic and Retro Themed Fashion Ads — The use of nostalgia, nostalgia aesthetics and romantic themes with a focus on braids and long flowing dresses in fashion advertisements.
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Original Supermodels Group Campaigns — Original supermodels being featured together in group campaigns for top fashion houses.
Industry Implications
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Fashion Industry — The fashion industry can take inspiration from the 90s and nostalgia aesthetics for their advertisements.
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Marketing and Advertising Industry — The use of known supermodels for advertisements can have a greater impact and reach than using celebrities.
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Photography and Videography Industry — Trends can also be seen in the style and portrayals of models in photography and video, with nostalgic and romantic themes being prevalent.
12 Featured, 2 Examples:
573,479 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:
