Most of us probably could not name a single top model of today. The era of the supermodel is long past. This video is a look back at the women who were at the top of their game in the 1990's. People knew their names and their faces were instantly recognisable. These were truly the most celebrated models of the era.
One missing supermodel from this montage of classic catwalk struts and backstage footage from 1997 is Claudia Schiffer. However, the beautiful, tall and willowy forms of Nadja Auermann, Karen Mulder, Elle McPhearson, Naomi Campbell, Christy Turlington, Helena Christensen, Carla Bruni and Eva Herzigova don't disappoint.
What's Driving This Trend
- Retro Fashion Revival
- Companies can tap into the nostalgia of past supermodels and iconic fashion trends to create new clothing lines and campaigns.
- Celebrity Influence
- Incorporating well-known faces and names in fashion marketing campaigns appeals to consumers and helps drive sales.
- Personal Style Icons
- Consumers are looking for inspiration from past fashion icons to create their personal style.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the nostalgia trend and collaborate with past supermodels to create new collections and campaigns.
- Marketing and Advertising
- Companies can use celebrity endorsements and past fashion icons in their marketing campaigns to attract customers and increase sales.
- Retail
- Retailers can tap into the trend of personal style icons and offer curated collections inspired by past fashion icons to appeal to consumers.
