Category
Tech
Automated Upkeep
Trend cluster
Category
Farmed
Creationism
Taking on Mother Nature by modifying animals for convenience.
4.3
Trend score
Trend
What is the Farmed Creationism trend?
Farmed Creationism: 2008's culture of customization manifested in more extreme ways in 2009, including the personalization of farm animals and comestibles. This "have it your way" culture takes a slightly more tech-savvy turn with genetic modifications for food sources that are more efficient, easier to raise and that eliminate contamination.
Trend themes
Themes within the Farmed Creationism trend
Three behaviours holding the trend together01
Genetically modified animals
Consumers are seeking more efficient and cost-effective food sources through genetic modifications, leading to opportunities for businesses to create new, customized animal breeds.
02
Creative animal hybrid advertising
Companies are using surreal and unconventional animal mash-ups to enhance brand recognition, opening up opportunities for businesses to use creative imagery in their advertising.
03
Miniaturization in animal farming
Farmers are downsizing their animal breeds to reduce costs and increase profitability, offering potential for businesses to create new, smaller breeds with unique benefits.
Industry implications
What the Farmed Creationism trend means for industry
Where the trend changes the playbookFor
Food and Agriculture
The food and agriculture industry has an opportunity to create new animal breeds with specific consumer demands in mind, such as cross-bred chickens for warm climates or miniature cows for cost-effective farming.
For
Advertising and Marketing
Businesses in the advertising and marketing industry can capitalize on consumer interest in unconventional animal mash-ups and surreal imagery to create memorable brand ads and campaigns that enhance brand recognition.
For
Animal Husbandry
The animal husbandry industry has an opportunity to develop and market new breeds of animals that have unique benefits or are more cost-efficient, such as featherless chickens or miniature cows that require less feed and resources.
Trend signals
Trend signals for Farmed Creationism
Trend score 4.3 out of 10, from popularity 60%, activity 60%, freshness 8%.
Popularity60%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Farmed Creationism trend
5 featured examples from Jan 6 to Aug 12, 2009CategoryMarketing
Animal Hybrid Advertising
Photoshopped Bird-Dogs Promote Witty Molen
Opportunity for ad agencies to create unique and attention-grabbing campaigns by exploring cross-species marketing.
CategoryScience
Breeding Featherless Chickens
Naked Birds Like Hot Weather, Are Prone to Sunburn
Featherless chicken breeding has the potential to disrupt the poultry farming industry by reducing processing costs and enabling farming in warmer climates.
CategoryMarketing
Animal Mash-Up Ads
Converse Alligator Ad Features a Ridiculously Intriguing Dog-Gator
The animal mash-up trend can be utilized by advertising agencies to create unique and engaging ads for their clients.
CategoryBusiness
Itty-Bitty Bovines
Farmers Downsize Flocks With Miniature Hereford Cows
The agriculture industry will benefit from the growth in demand for miniature livestock breeds and suppliers of equipment catered to small farms.
CategoryLifestyle
Rollerblading Giraffes
Orangina Gets Kooky With Humanimal Ad Campaign
Using unconventional marketing tactics and surreal advertising to differentiate in a crowded beverage market.
