Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,846 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,846 cutting edge ideas.

Consumer Flour Power

Stone-Buhr's 'Find the Farmer' Provides Product Traceablity

— May 24, 2009 — Eco
Stone Buhr’s ‘FindTheFarmer.com’ website allows consumers to enter a product lot code to find the farmers who produced the grain used in making the company’s locally-grown all-purpose flour.

Bios and information about each farmer are listed in the ‘Meet the Farmers’ section. There is also an ‘Ask the Farmer’ feature that allows questions to be submitted for farmer response.

In 2007 the 100-year-old Stone Buhr Company realized that its participation in the local food movement could be a force for positive change. It replaced its commodity flour with flour from Columbia Plateau Producers, a Food Alliance-certified group of family farmers located in Oregon, Washington and Idaho.

Stone Buhr began offering source tracking of flour lots beginning in March of 2009. The concept is betting that the transparency it fosters will create marketplace confidence because of increased consumer knowledge and heightened producer visibility.
Trend Themes
1. Product Traceability - Companies in the food industry should consider implementing traceability tools to increase transparency and build trust with consumers.
2. Localized Food Sourcing - Businesses in the food industry can benefit from sourcing products locally, as consumers become increasingly interested in supporting sustainable and environmentally-friendly practices.
3. Farmer Engagement - Food companies can engage with farmers, provide them with a platform to share their stories, and foster trust between producers and consumers, leading to increased sales and brand loyalty.
Industry Implications
1. Food Production - Companies in the food production industry can take advantage of the trend towards product traceability to create innovative new products and increase transparency in their supply chains.
2. Agriculture - Farmers who are interested in sustainable and environmentally responsible practices can use traceability tools to increase transparency and consumer confidence in their products.
3. Technology - Technology companies can develop new, innovative solutions to facilitate product traceability and help connect consumers with producers, increasing transparency and trust in the food industry.
1.8
Score
Popularity
Activity
Freshness