Androgenous Expression

Increasingly androgynous innovations bridge the gap between genders

Implications - Society is steadily focusing on asexuality and androgyny, with more people preferring non-sex-specific goods. This indicates that people are breaking free from traditional gender roles, which provides more opportunity for gender-bending products and services in all types of industries, whether it be clothing design or technological innovation.

Trend Themes

  1. Gender Neutrality — The increasing focus on gender neutrality in society is leading to the popularity of unisex or androgynous fashion in various industries, from clothing design to technological innovation.
  2. Androgynous Expression — The rise of androgynous expression in society is creating opportunities for brands to introduce edgy, gender-bending products and services for consumers looking for a unique identity.
  3. Gender Fluidity — The growing acceptance of fluid gender identity is propelling brands to offer genderless options for their products and services, catering to a wider, more inclusive audience.

Industry Implications

  1. Fashion — The fashion industry is at the forefront of the gender-neutral trend, creating unisex, androgynous, or genderless fashion options for consumers seeking individuality and inclusivity.
  2. Technology — The tech industry is catching up with the gender-neutral trend by creating genderless or gender-inclusive products, such as sex-neutral voice assistants or trans-friendly dating apps.
  3. Marketing — The marketing industry can benefit from the gender-neutral trend by promoting inclusive values and diversity, creating campaigns that resonate with consumers looking for positivity and acceptance.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 55 Examples:
2,617,359 Total Clicks
Date Range:
Feb 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Racy Covers That Celebrate Androgyny
Racy Covers That Celebrate Androgyny
Dazed & Confused Likes Boys Who Are Girls
“Meet fashion’s boys who are girls who like girls to be boys.” That is what this brilliant cover of the March 2009 issue of Dazed & Confused is all about, a transformer. Gender lines are blurring and… MORE
Unisex Haircuts
Unisex Haircuts
AllSaints S/S '09 Features Matching ‘Dos & Muted Hues
In clicking through the images for AllSaints’ S/S ‘09 catalog featured in Mark Hampton's hair styling portfolio, I couldn’t help but notice two major themes: matching ‘dos and muted hues. Indeed,… MORE
Androgynous Fashion Ads
Androgynous Fashion Ads
Unisex Looks in Hugo by Hugo Boss Fall/Winter Campaign
Werner Schreyer and Anouck Lepere are the new stars of the Hugo by Hugo Boss Fall-Winter 2009/10 ad campaign. The photoshoot comes to us in cold, black and white tones, with a clever use of lights and… MORE
Androgynous Hipster Apparel
Androgynous Hipster Apparel
Chloe Sevigny and Opening Ceremony Create Unisex Line
We’ve all seen and giggled at those (usually) middle aged couples who wear identical outfits. Well, it turns out they were ahead of us all in terms of fashion. Chloë Sevigny and Opening Ceremony have… MORE
Gender-Bending Siblings
Gender-Bending Siblings
Tush Magazine Features Androgynous Brother & Sister
Here’s an idea for a gender bending cover: Get a female model and her real brother to pose and let people try to figure out which sex is which. Tush Magazine uses that concept in its new issue with… MORE
Androgynous Goth
Androgynous Goth
S/S '09 Collection From Swedish Designer Lina Osterman
Oversized jumpers, leather jumpsuits and bleached out hair. This is the new androgynous goth collection from the Swedish designer Lina Osterman, who is known for her fashion lines at Swedish label Pudel.… MORE
play_circle_filledAndrogynous 80s Fashion
Androgynous 80s Fashion
La Roux's ‘Bulletproof' Video Features Electro Styling
‘Bulletproof’ is the third single from La Roux, a very cool and catchy killer pop tune. This hot new music video from La Roux is a stunning art directed gem. The 80s revival keeps coming back at us,… MORE
Unisex Legwarmers
Unisex Legwarmers
Stroke's Extra Leg Protects Your Pants
Have you had your favorite jeans or suit pants ruined from walking on wet and dirty streets or by simply riding your bike? This problem has caused many to roll up the bottoms of the pants, or even worse,… MORE

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Those Dancing Days is Sweden's Next Big Band
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Prada Menswear S/S '09 Campaign Features Brothers
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Real Couple Ash & Eliza Steam Up Dazed & Confused Magazine
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