Werner Schreyer and Anouck Lepere are the new stars of the Hugo by Hugo Boss Fall-Winter 2009/10 ad campaign. The photoshoot comes to us in cold, black and white tones, with a clever use of lights and shadows.
Photographed by Jean-Francois Carly, the ads feature two almost androgen models with the same hair styles and postures. Although we are used to dominant figures of female models in the fashion world, this ad campaign seems to be giving the male gender the position of power.
Androgynous Fashion Ads
More Stats +/-
12 David Beckham Photo Shoots
Audrey Hepburn Ads
Androgynous Chic Suits
Teen Trench Coats
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.