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Haute Athleticism

Fitness-focused fashions mirror healthy lifestyle makeovers

Implications - Sports and fashion are mingling like never before. Athletic apparel retailers and high fashion designers have begun collaborating en masse. This isn't the only way the two interests are teaming up, as athletics-inspired fashions have been popping up all over RTW runways in 2009.
Trend Themes
1. Fashletic Collaborations - Collaborations between sports apparel retailers and high fashion designers is a trend that allows businesses to tap into a wider audience and showcase their fashion and sport technologies.
2. Athleisure Wear - Athletics-inspired fashion is a trend that blurs the lines between sportswear and casual wear. This represents an opportunity for businesses to create fashion-forward clothing that also has high functionality for athletes.
3. Unconventional Athletic Wear - The creation of unconventional athletic wear that deviates from the sports norm is a trend that gives businesses a chance to innovate and showcase their creativity, as seen in the Adidas SLVR brand.
Industry Implications
1. Fashion and Sportswear Industry - This industry is influenced by the trend of fashion and athletic collaborations, as seen in heavyweights such as Puma and Alexander McQueen.
2. Athletic Footwear Industry - This industry is influenced by the trend of colorful and technologically advanced athletic footwear such as the multicolored winged sneakers by Adidas in collaboration with Jeremy Scott.
3. Intimate Apparel Industry - This industry is influenced by the trend of creating fashionable sports-themed lingerie, which allows teams to extend their reach to the intimates sector, as seen in Garters By Kristi.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 67 Examples:
1,826,571 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Warm

Featured Examples

Football-Inspired Fashion
Football-Inspired Fashion
Alexander Wang's Sporty Approach to Spring
One of the most refreshingly-creative collections seen at New York Fashion Week this September comes to us from young American designer Alexander Wang with his football-inspired fashion collection. He… MORE
Multihued Winged Sneakers
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
Hot off the heels of his Spring 2010 show, Jeremy Scott introduced a pair of multi-colored winged sneakers that will be part of his Spring 2010 collaboration line for Adidas. Jeremy Scott’s fall 09 collection… MORE
Abnormal Athletic Attire
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
The Adidas SLVR concept is one geared towards versatility, functionality and a commitment to an understated sense of style. The style is geared for functional life rather than sweating in a gym. There… MORE
High-Heeled Boxer Boots
High-Heeled Boxer Boots
Prada Cruise 2010 Blends Sportswear & Beachwear
The Prada Cruise 2010 collection is an amalgam of sportswear and beachwear. Miuccia Prada paired high-heeled boxer boots with breezy skirts, shorts and minidresses--a curious combination, to say the least.… MORE
Soccer Net Fashion
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
Inspired by “the movement of the net after a goal,” according to Style.com, Yohji Yamamoto envisioned a net-themed line for the Adidas Y-3 Spring 2010 collection. Not very practical for the field, or even… MORE
Hipster Sportswear
Hipster Sportswear
Adidas Originals by Originals James Bond for David Beckham Is Sophisticated
To match Adidas Originals by Originals James Bond for David Beckham footwear, is this perfectly edited and stylish collection of clothing. The Adidas Originals by Originals James Bond for David Beckham… MORE
Boxing-Themed Ads
Boxing-Themed Ads
The PUMA by Alexander McQueen Lookbook is Fierce
Alexander McQueen has been collaborating with Puma for a while now on shoes. It looks like their relationship is now getting more serious since Alexander McQueen is now doing an apparel line for Puma.… MORE
Sports-Inspired Lingerie
Sports-Inspired Lingerie
A Sexy Way to Celebrate the Favre Touchdown Pass
Want a sexy way to celebrate the accomplishments of your (or your man’s) favorite sports team (like this weekend’s game-winning, last second Brett Favre touchdown pass). Garters By Kristi has the lingerie… MORE
Fashletic Collaborations
Fashletic Collaborations
Puma and Alexander McQueen Team Up for Shoe Line
In this hot time of fashion and accessories, the industry has actually gotten it right this time with this collaboration between Puma and Alexander McQueen--two big names in fashion that will definitely… MORE
Feminine Football Fashion
Feminine Football Fashion
Judi Rosen's Bright Blue Pants Make for Fancy Field Play
These flashy blue pants are actually football pants for girls. Designed by Judi Rosen, these pants accentuate the bum to the fullest. What I especially like about these bright and blue pants by Judi Rosen,… MORE

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Pump-Up Sports Campaigns
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EA Sports Fifa 2010 Campaign Evokes Community Passion for the Game
Flintstone Fashion
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Pixie Geldof Channels Pebbles at Jeremy Scott's Spring 2010 Show
Skin-Slashing Fashion
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The Phi Spring 2010 Line Uses Creative Cuts to Enhance Curves
Calculated Cutouts
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Designers Snip, Carve and Slash for Spring 2010
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play_circle_filledShredded Gothic Fashion
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Atomic Attire
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Erin Fetherston's 2010 Mushroom-Cloud Fashion Collection
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Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
BBQed Shoes
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Adidas Window Display Suggests Eating Old Soles for Dinner
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Adidas Teams With Star Wars For Clothing Collection
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B by Aperire Releases Sporty Shoe Line
play_circle_filledLingerie Football Leagues
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Super Bowl Halftime Show Expands to Full Schedule
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Mos Def Self-Promotes While Designing For Adidas
Formal Gymwear
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Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
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Mandy Moore's Sofa-Bed Photo Shoot For Details Magazine
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‘McQ Alexander McQueen' Fashions Hit the Bargain Racks at
Ribcage-Inspired Sneakers
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Alexander McQueen Puma Trainers Channel Anatomy
Dracula Fashion
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Demonic Couture at Alexander McQueens Fall 2009 Menswear Show
Toe-Dividing Stilettos
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Alexander McQueen's Separated Toe-lettos for Freaky Feet
Linebacker Shoulders
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Football-Inspired Fashion Plucked from the Gridiron
Football Fashion Crimes
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Sondra Fortunato, ‘Miss Big Blue', Asked to Cover Up At Games
Boxing Editorials
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Hugh Jackman in Vanity Fair Italy
Cosplay Kickboxing
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Nagashima's Cartoon Fighter Suit
Naughty Fantasy Sports
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