Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Haute
Athleticism
Fitness-focused fashions mirror healthy lifestyle makeovers.
4.9
Trend score
Trend
What is the Haute Athleticism trend?
Haute Athleticism: Sports and fashion are mingling like never before. Athletic apparel retailers and high fashion designers have begun collaborating en masse. This isn't the only way the two interests are teaming up, as athletics-inspired fashions have been popping up all over RTW runways in 2009.
Trend themes
Themes within the Haute Athleticism trend
Three behaviours holding the trend together01
Fashletic Collaborations
Collaborations between sports apparel retailers and high fashion designers is a trend that allows businesses to tap into a wider audience and showcase their fashion and sport technologies.
02
Athleisure Wear
Athletics-inspired fashion is a trend that blurs the lines between sportswear and casual wear. This represents an opportunity for businesses to create fashion-forward clothing that also has high functionality for athletes.
03
Unconventional Athletic Wear
The creation of unconventional athletic wear that deviates from the sports norm is a trend that gives businesses a chance to innovate and showcase their creativity, as seen in the Adidas SLVR brand.
Industry implications
What the Haute Athleticism trend means for industry
Where the trend changes the playbookFor
Fashion and Sportswear Industry
This industry is influenced by the trend of fashion and athletic collaborations, as seen in heavyweights such as Puma and Alexander McQueen.
For
Athletic Footwear Industry
This industry is influenced by the trend of colorful and technologically advanced athletic footwear such as the multicolored winged sneakers by Adidas in collaboration with Jeremy Scott.
For
Intimate Apparel Industry
This industry is influenced by the trend of creating fashionable sports-themed lingerie, which allows teams to extend their reach to the intimates sector, as seen in Garters By Kristi.
Trend signals
Trend signals for Haute Athleticism
Trend score 4.9 out of 10, from popularity 65%, activity 73%, freshness 8%.
Popularity65%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Haute Athleticism trend
10 featured examples from Jan 21 to Sep 28, 2009CategoryFashion
Football-Inspired Fashion
Alexander Wang's Sporty Approach to Spring
The fashion industry can explore incorporating sports-inspired designs to attract a wider consumer base.
CategoryFashion
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
Sportswear brands can capitalize on the trend of multicolored athletic gear, offering unique and eye-catching options that appeal to fashion-conscious consumers.
CategoryLifestyle
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
The athletic wear industry can capitalize on the trend of versatile and functional athletic attire, similar to Adidas SLVR, to offer consumers clothing that adapts to their active…
CategoryFashion
High-Heeled Boxer Boots
Prada Cruise 2010 Blends Sportswear & Beachwear
Fashion brands can take advantage of the trend by creating versatile clothing pieces that cater to consumers' need for both functionality and style.
CategoryFashion
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
The fashion industry can embrace netting and sports themes to design unique and innovative collections.
CategoryCelebs
Hipster Sportswear
Adidas Originals by Originals James Bond for David Beckham Is Sophisticated
The Adidas Originals by Originals James Bond for David Beckham clothing collection is a prime example of disrupting the sportswear industry by offering premium, fashion-forward pi…
CategoryMarketing
Boxing-Themed Ads
The PUMA by Alexander McQueen Lookbook is Fierce
Fashion retailers can cater to the demand for traditional gender role embodying clothing options among youth consumers by curating specialized collections.
CategoryFashion
Sports-Inspired Lingerie
A Sexy Way to Celebrate the Favre Touchdown Pass
Opportunity for disruptive innovation in the lingerie industry through the introduction of sports-themed products.
CategoryFashion
Fashletic Collaborations
Puma and Alexander McQueen Team Up for Shoe Line
Opportunity for fashion brands to collaborate and tap into new markets.
CategoryFashion
Feminine Football Fashion
Judi Rosen's Bright Blue Pants Make for Fancy Field Play
Opportunity for fashion brands to create unique and attention-grabbing products.
