Self-confessed nerds seek to flaunt love of technology
Implications - The extinction of unfavorable geek stereotypes has given way to an elite culture people are eager to join. In recent years, being dubbed a "geek" has become a point of pride for many and has fueled a desire to publicly exhibit techspertise by literally wearing nerd credentials so others can see them.
Trend Themes
1. Geek Chic Clothing - The trend for geek chic clothing is increasing with consumers looking to exhibit tech related clothing items which they can wear in public.
2. Tech Inspired Accessories - Tech inspired accessories designs are now highly popular with companies using everyday technologies including phones, keyboards, and game consoles as the inspiration for their designs.
3. Nerd Culture Products - Demand has grown in recent years for products related to nerd culture, which allows consumers to embrace their inner geek by adding references to their favorite movies, TV shows, and games.
Industry Implications
1. Fashion Industry - The fashion industry can look to design and produce geek chic clothing and tech inspired accessories to fulfill the growing demand for these products.
2. Tech Industry - The tech industry can look to collaborate with fashion companies to create tech-inspired clothing and accessories, which can be used to increase brand awareness and improve product appeal.
3. Gift Industry - The gift industry can embrace nerd culture by providing products related to their targeted audience, which allows consumers to enjoy films, TV shows and games in their everyday lives.
