Food brands are using almonds as a base for cream cheeses for increased protein
Trend - Brands are creating plant-based cream cheese alternatives with almond as the base ingredient. This popular nut is used due to its health benefits. When compared to whole milk products, almond-based alternatives have healthy fats, fibers, more vitamins, and do not lose out on protein.
Insight - In the modern era, it is no longer only vegan or vegetarian consumers who gravitate toward plant-based alternatives. Many health-conscious consumers find that these products have more balanced nutrient lists, enabling them to better fit with these consumers' lifestyles. Brands are recognizing the shift in the market for plant-based products and are now releasing alternatives that advertise nutritional benefits on the label, rather than positioning the product as vegan or vegetarian alternatives to the norm.
Insight - In the modern era, it is no longer only vegan or vegetarian consumers who gravitate toward plant-based alternatives. Many health-conscious consumers find that these products have more balanced nutrient lists, enabling them to better fit with these consumers' lifestyles. Brands are recognizing the shift in the market for plant-based products and are now releasing alternatives that advertise nutritional benefits on the label, rather than positioning the product as vegan or vegetarian alternatives to the norm.
Workshop Question - How might your brand expand its consumer base by shifting its marketing strategies, rather than changing its products or services?
Trend Themes
1. Rise of Plant-based Alternatives - Brands are leveraging almonds to create appealing plant-based cream cheese alternatives, catering to the growing market of health-conscious consumers.
2. Nutrient-dense Innovations - These almond-based cream cheeses highlight the trend of enhancing products with additional nutrients, providing more balanced options for consumers.
3. Flavor-forward Plant-based Options - Companies are creatively combining flavors like fruit and nuts to make plant-based cream cheeses that offer unique taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing an influx of innovative plant-based products designed to replicate traditional dairy delights.
2. Health and Wellness - The focus on nutrient-rich ingredients in plant-based cream cheeses aligns with broader health and wellness consumer trends.
3. Retail and Distribution - Retailers are expanding their plant-based offerings, with products like almond-based cream cheeses becoming more widely available.
