Category
Fashion
Scaled Restraint
Trend cluster
Category
Fruit-Based
SPF
The natural skincare movement moves into sun protection with fruit-driven formulas.
4.2
Trend score
Trend
What is the Fruit-Based SPF trend?
Fruit-Based SPF: SPF formulas are more frequently making use of fruit-derived ingredients. This integrates more active ingredients into sun care while spotlighting more natural formulations. Concerns around the potential harmfulness of chemical sunscreens make fruit-driven SPF products especially attractive to concerned consumers.
Insight
The consumer insight behind the Fruit-Based SPF trend
Though some consumers see skincare as a solutions-based pursuit, many fall into the category of skincare "hobbyists" who enjoy self-educating on specific products and ingredients. These consumers are more discerning with their purchases and typically self-educate in community-based settings where information is shared. Brands that ensure the use of safe, familiar, and scientifically backed ingredients will fare well among these taste-making consumers and their peers.
Trend themes
Themes within the Fruit-Based SPF trend
Three behaviours holding the trend together01
Fruit-Derived Ingredients
SPF formulas are incorporating more active fruit-derived ingredients, attracting consumers seeking natural formulations for sun care.
02
Skincare Hobbyists Community
Consumers who self-educate on skincare ingredients form a taste-making community that appreciates safe and scientifically backed formulations.
03
Colored Mineral Sunscreen Bases
Innovations in mineral sunscreen include colored bases to minimize white casts, enhancing cosmetic appeal without compromising sun protection.
Industry implications
What the Fruit-Based SPF trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Skincare brands can capitalize on the trend of fruit-derived ingredients to develop natural and effective skincare products.
For
Community-Based Education
Business professionals in the beauty industry can engage with skincare hobbyists communities to educate about safe and scientifically backed skincare ingredients.
For
Cosmetic Formulation
Cosmetic companies can explore innovations in colored mineral sunscreen bases to create sun care products that are both effective and aesthetically pleasing.
Workshop question
How can your brand better appeal to skincare hobbyists who value safe, familiar, and scientifically backed ingredients?
Trend signals
Trend signals for Fruit-Based SPF
Trend score 4.2 out of 10, from popularity 60%, activity 44%, freshness 22%.
Popularity60%
Activity44%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Fruit-Based SPF trend
4 featured examples from May 11, 2023 to Feb 28, 2024CategoryFashion
Orange-Based Mineral Sunscreens
Lion Pose's 100% Mineral Sunscreen Minimizes the White Cast
Opportunity for cosmetic companies to explore colored base mineral sunscreen formulations for improved product aesthetics.
CategoryFashion
Broad-Spectrum Glow Oils
Undefined Beauty's R&R Sun Elixir Features Reparative Tomato Seed
The beauty and skincare industry can explore opportunities in formulating products with plant-based ingredients for repairing and nourishing skin.
CategoryFashion
Mattifying Fruit-Infused Foundations
BAREPRO 24HR Wear Features Upcycled Pomegranate Peel Extract
Explore opportunities in the beauty industry by creating eco-friendly, long-lasting makeup products with skin-loving ingredients.
CategoryFashion
Tomato-Infused Sunscreens
Yesto's Mineral Sunscreen Protects Blemish-Prone Skin
The growing trend for fruit-infused skincare products offers innovation opportunities for natural ingredient sourcing and formulation development within the skincare industry.
