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Cannabis culture takes a cue from the coffee and tea industry
Implications - Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
75,815 Total Clicks
Dec 15 - Jan 18
This Week and Warm
MarketingLifestyleHealthDrinking
Brands employ storytelling in design to enhance engagement with products
Implications - Brands are using art, tech and design to tell stories in the packaging of their products, offering a highly distinct form of visual narrative engagement. This shift increases the likelihood that the products are channeled through social media, and adds a level of consumer engagement that elevates the products themselves – despite a lack of change in function. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,964 Total Clicks
Sep 16 - Jan 18
This Week and Warm
Art & DesignMarketing
Desserts are infused with probiotics to boost nutritional benefits
Implications - The merging of decadent desserts with nutritional boosts has evolved into the probiotic market, with the healthy microorganisms now being infused into various sweet treats. This renewed format through which probiotics are offered enhances purchasing incentives, and gives health-conscious consumers a chance to indulge responsibly. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
44,518 Total Clicks
Feb 16 - Jan 18
This Month and Average
MarketingLifestyleFoodHealthBranding
Drinkable probiotic products are being marketed specifically at kids
Implications - Probiotic beverages are now being offered with branding and packaging that markets the drinks toward children, giving parents more incentive to purchase the various juices and supplements health-focused brands are offering. This shift comes as parents, particularly Millennial parents, look to brands to offer comprehensive approaches to the preventative healthcare of their children. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,508 Total Clicks
Nov 16 - Dec 17
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Lattes based in plants offer both aesthetics and nutrition
Implications - Plant-based lattes are no longer items that are specific to vegans, as social media-friendly designs and dynamic flavors take over the once-standard items this industry offered. The shift towards widely-available plant-based lattes reveals the growing prominence of veganism in the food industry, which is also highly flexible in its ability to employ Instagrammable visuals. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,229 Total Clicks
Jul 16 - Dec 17
This Quarter and Warm
Health-focused brands employ reactive advertising methods to engage consumers
Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
98,990 Total Clicks
Dec 14 - Dec 17
This Quarter and Mild
MarketingLifestyleHealth
Brands employ emojis as convenient marketing and purchasing tools
Implications - Brands are inserting emojis into their apps, not only as rating systems, but as functional tools that allows consumers to book, donate or pay for various items. This shift serves two benefits – it offers a sense of familiarity and enhances user experience for younger consumers accustomed to communicating with emoji's, while simultaneously streamlining the purchasing process. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,378 Total Clicks
Sep 17 - Dec 17
This Quarter and Average
Art & DesignMarketingBusiness
Trend Hunter Services
The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
34,544 Total Clicks
Sep 16 - Dec 17
This Quarter and Average
Brands find universally humorous content by harnessing the crowd
Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
52,285 Total Clicks
Apr 17 - Dec 17
This Quarter and Mild
Pop CultureMarketingHumorBranding
Voice recordings are used for artistic and functional purposes
Implications - Voice recordings are being transformed from their once solely practical nature to pieces of art, historical archives and to provide various distinct functions. The renewed ways in which brands and consumers are using audio recording technology sets an inspirational blueprint, outlining the potential in transforming the functions of relatively vintage tech in the modern digital age. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
19,408 Total Clicks
Jul 17 - Dec 17
This Quarter and Mild
TechArt & DesignMarketingBusiness