Social business has become a more commonly known term over the past few years, and these social good trends examine enterprises within this sector.
TOMS shoes is one of the more famous social businesses, but this isn't the only enterprise that has gained traction as of late. Many companies are making social good a part of their business and campaigns.
Architecture, for example, is an area receiving an eco-friendly makeover, as many are realizing the health of our planet will not last forever. Incorporating solar technology into buildings and structures has started to become more of the norm, rather than the exception.
For more in-depth research on the up-and-coming trends in the realm of B Corps, our Social Good Trend Report is perfect for companies looking to further their presence within the humanitarian and environmental communities.
Top 100 Social Good Trends in 2012
From Charitable Enterprises to Eco-Friendly Structures:
Jamie Danielle Munro — Jan 19, 2013 — Social Good
97
Race Re-imagined Damsels
Racially Altered Disney Princesses Touch on Feminist Issues
96
Charitable Holiday Pullovers (UPDATE)
Tipsy Elves Ugly Christmas Sweaters Give Back
95
PET Bottle Lighting
The Bubble Chandelier by Souda is a Sparkling Eco-Friendly Orb
94
Inside-Out Body Campaigns
The National Health Service's Donation Stunt is Bloody Brilliant
93
Anime-Inspired Choppers
The Akiras Kaneda Bike is Rolling Around Japan for Charity
92
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
91
Diverted Attention Infographs
The Perils of Multitasking Chart Explains Why Focusing is Key
90
Upcycled Vintage Bags
Peg And Awl Reuses Old Leathers And Reclaimed Wood To Make Their Products
89
H2O-Transporting Two-Wheelers
Water on Wheels Brings the Life Liquid to Thirsty Towns
88
Background Disaster Photoshoots
This Bayh and Steff Rosenberger-Ochs Series is Unapologetic
87
Archetype-Condemning Ads
'No One Deserves to Die' Posters Send Complex Message About Lung Cancer
86
Recycled Bicycle Art Competitions
The pART PROJECT Makes Use of Discarded Materials
85
Whimsical War-Inspired Accessories
Peace Bronze Fuses Fashion and War Weapons in its Designs
84
Blackout Storm Photography
Iwan Baan Captures New York After the Storm in This Stiking Series
83
Motivational Scholastic Diagrams
The Illustrative Ph.D Guide Will Get Students in the Game
82
Humans As Automobiles
Artist Emma Hack Creates a Car Out of 17 Men and Women
81
Anti-Advertising Street Art
The 'Brandalism' Billboards Reclaim UK Outdoor Areas
80
Star Wars Kicks
The R2D2 Shoes are Perfect Pieces of Droid Footwear
79
Modern Monastery Remodels
The Sant Francesc Convent Mashes Medieval Architecture with Contemporary
78
Clever Science Campaigns (UPDATE)
Science World Billboards Teach Funky Facts
77
Generational Difference Charts
The 'Culture of the Class of 2016' Infographic Shows Changes
76
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
75
Homeless Furniture Photography
This James Rasp Series is Thought-Provoking
74
Minature Pothole Gardens
Steve Wheen Turns Hazardous Roads Into Flowery Fun
73
Pandemic-Fighting Backpacks
These Designers Against Aids 2012 Eastpak Bags are Quirky and Bold
72
Party Drug Charts
This Ecstasy Infograph is Mind-Blowing and Highly Informative
71
Customized Disney Princess Kicks
Etsy User 'Creativity in the Making' Hand Paints TOMS Shoes
70
Chic Charitable Stuffed Animals
The Vogue Pudsey Bear Donates Funds to Children in Need
69
Heart-Wrenching Canine Portraits
Traer Scott Captures the Essence of Shelter Dogs
68
Bottle Cap Sun Illuminators
The 'WakaWaka' Solar Lamp Provides a Day of Light on a Single Charge
67
Grammar Gaffe Guides
This Blue Glass Grammar Infographic Fixes Little Mistakes
66
Tap Water Packaging
Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
65
Whimsical Mobile Bookshops
The Robi Rolling Library by Linie Zweii Gives Books to the Poor
64
Passport Stamp Ads
The Developing World Connections Campaign Urges International Volunteering
63
Defaced Billboard Marketing
African Angel Scratch Advertising Immediately Gains Donations
62
Dramatic Slum Imagery
The ‘Dead Traffic’ Series by Kim Thue Captures Freetown
61
Billboard-Defiling Doodles
The cARTographyTO Street Art Hacks Into Sidewalk Ads
60
Sensory Learning Graphics
The 'What Type of Learner Are You' Infographic
59
Bold Bullet Beads
The Raven + Lily Africa Collection Repurposes Shells into Jewelry
58
Fished Garbage Ads
The Surfrider Foundation Campaign Promotes Beach Cleanup Days
57
Trash Bin Pools
Louisa Dawson Juxtaposes Poverty to Luxury with These Ironic Sculptures
56
Former Offender-Made Furniture
The Marni Chair Collection Helps Re-Socialize Ex-Prisoners
55
Toilet Paper Runways
The White Cashmere Collection 2012 Fashion with Compassion Show
54
Social Responsibility Charts
2012 Social Activism Infographics Shows How Young Folks Can Help
53
Ocean Pollution Infographics
The 'Why People are Eating Their Own Trash' Chart is Shocking
52
Provocative Pistol Photography
'Sons with Guns ' by Hans Proppe Portrays a Shocking Message
51
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
50
Slithering School Slides
TUM University Playground Gets Students to Class with One Drop
49
Designer Chair Auctions
The BIG Chair Project Raises Funds for the Better Food Foundation
48
Propaganda Poster Drinking Ads
The UNICEF Tap Project Campaign Promotes Paying for Tap Water
47
Animalistic Assassin-Like Figures
Yinka Shonibare Creates Sculptures That are Uber Surreal
46
Bird-Friendly Urban Structures
FABRIKAAT Brick Biotopes Reconstruct Architecture Possibilities
45
Altruistic Street Art
Fulton’s ‘Forget to Remember’ Examines Gentrification
44
Hollow Cloud Architecture
The OostCampus Building Asserts to Citizens that the Sky is the Limit
43
Happy Face Hour-Counters
Moody Watches Turn Mental Health into the Topic of the Minute
42
Blank Visual Branding
The Andrew Miller 'Brand Spirit' Project Shows All-White Products
41
Controversial Customized Tees
Peace, Progress & Pleasure Creates Political Apparel
40
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
39
Glittering Bokeh Ads
The Fashion Cares 25th Anniversary Campaign Celebrates a Big Milestone
38
Exposé Prison Photography
Thomas Martin Captures Life in a Burundi Jail
37
Crashed Plane Sculptures
Jordan Griska's Grunman Greenhouse Installation Feeds Low Income Families
36
Wondrous Wildlife Wardrobes
'Pandamonium' by WWF is a Collection of Chic World Issue Costumes
35
Beggar Hood Ornament Ads
The Bucharest City Police Campaign Pleads 'Don't Encourage Begging'
34
Indie Singer Sneakers
The Keep + Bon Iver Shoe is Being Released to Help Support Animals
33
Iceland-Inspired Jewelry
The Onyx Feather Collection Sponsors Former Child Soldier Scholarships
32
Same-Sex Marriage Films
The '9 Years Strong' Video Aims to End Gay Marriage Discrimination
31
Dual Face Ads
The 2012 International Day of Peace Campaign is Filled With Illusions
30
Iconic Pet Character Ads
The HKAAC Animal Adoption Centre Campaign Encourages Experiences
29
Repurposed Weapon Accessories
Fonderie 47's Jewelry is Made Out of AK-47 Rifle Parts
28
Chromatic Awareness Ads
The 'Men In Fight Against Breast Cancer 2012' Campaign is Artfully Hued
27
Non-Linear Libraries
The Sacred Heart Primary School Library by Suters Architects is Inventive
26
Blindfolded Victim Ads
The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
25
Completely Customized Specs
Indivijual Custom Eyewear is Made Specifically for Your Face
24
Reinforcing Positive Road Symbols
'This is a Good Sign' Message Sends Harmony and Relief to Others
23
Endangered Animal Covers
The Adorable ‘Anicase' iPhone Designs are Eco-Conscious
22
Origami Animal Ads
The Rexiine House Campaign Asks People to Wear Artificial Fur
21
Money-Covering Crises Ads
The Amnesty International France Campaign Promotes Personal Donations
20
Tropical Charitable Fashion
The H&M for Water Provides Access to Sanitation and Clean Water
19
Mutant Fauna Growth
Mutant Weeds and Pharmacy Herbs by Luzinterruptus Emphasize Light Polution
18
Wall-Mounted Wishbone Installations
Brood by Kate MccGwire is a Tribute to Slain Chicken
17
Collapsing Natural Disaster Entrances
The 'Quick-Shelter Door' Can Fold Into a Durable Tent
16
Twirling Waste Sculptures
'Thrown to the Wind' by Wang Zhiyuan is a Trash-Art Compilation
15
Cylindrical Sandbag Shelters
Nader Khalili's Temporary Earth Shelters are Cheap and Durable
14
Transport-Savvy Braille Watches
'Metro Dot' Helps the Visually Impaired Ride the Subway with Ease
13
Celebrity Social Campaigns
The Vivienne Westwood ‘No Place Like Home' Project Does Goo
12
Interactive Love Installations
Times Square Heart Sculpture Will Glow & Beat At Your Touch
11
Human Torture Activism Campaigns
LUSH Cosmetics Use Humans to Fight Animal Testing
10
Heart-Shaped Wine Racks
Vino Vitae by Axel Yberg is Made for Cancer Survivors
9
Charitable Bike Chain Branding
KMC Pink Lady Packaging Promotes Two Purchases with One Stroke
8
Charitable Collaborative Bicycles
The Biascagne Cicli x Riccardo Guasco ForGood Fixie is Pro Bono
7
Monk Robe Fashion
The Ksenia Schnaider Spring/Summer 2012 Collection is Religion-Inspired
6
Smiling Poop Toys
Flat Bonnie Renders Endearing Toys for Awareness
5
Recycled Garbage Couture
Nancy Judd's Recyle Runway Exhibit Makes Trash Chic
4
Fashionable Fowl Abodes
Reinhard Hunger Creates Truly Chic Bird Homes
3
Stylishly Studded Knapsacks
The Copson ST x Eastpack Marries the West Coast With the East
2
Stand-In Health Insurance Ads
The Mutualite Chretienne Campaign Puts People in the Shoes of Others
1
Stress-Free Financial Centers
State Farm's Next Door Cafe Offers Financial Advice in a Relaxed Way
Related Ideas
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Eco-Friendly Ruggest Digital Watches
G-SHOCK's G5600BG-5 Timepiece has a Sustainable Build
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Solar-Lined Energy Towers
Foster + Partners Released Designs of Solar Towers for Moon Use
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
SEO Directory Tools
SEO Top Companies Provides A Curated List Of Leading SEO Agencies
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Motorsport-Inspired Apparel
Anti Social Social Club and Goodyear Drop Bold Streetwear
Catalytic Process Startups
Greentown Labs Announces Its Go Make 2026 With Shell Catalysts
Inaugural Sustainable Sneaker Collections
Gabriela Hearst Debuts The Ohio Footwear Line
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Nature-Rooted Brand Platforms
Canada Goose Unveiled Its Natural Intelligence Brand Philosophy
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
EV Adoption Initiatives
Bosch is Spearheading Efforts to Accelerate Electric Vehicle Adoption
Responsible Retreat Standards
The Wellness Tourism Association Focuses on Ethics & Sustainability
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Smart Home Energy Technologies
EcoFlow Leads in Smart Home Energy Tech at Ces 2026
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Family-Centric Footwear Campaigns
TOMS Ran a Public Casting Call for the Joyful Chaos Family
Travel-Focused Regional Websites
Tourism Authority of Thailand Debuts a Dedicated Online Portal
Eco AI Chats
Earthly Insight Combines AI Chat with Tree-Planting and Eco Impact
Startup Networking Platforms
'Solution' Connects the Global Startup Ecosystem in One Digital Hub
Corporate Wellbeing Platform Partnerships
Wellhub Taps Terry Crews to Champion Employee Wellbeing
Policy Research Hubs
Think Tank Alert Tracks Research Publications And Global Rankings
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Abandoned Coffee Shop Strategies
Good Earth Coffeehouse is Continuing Its Expansion
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Tree-Planting Retail Initiatives
Albertsons Companies and Browne Family Vineyard Partner
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Ecosystem-Based Loyalty Programs
BMO Connects Travel, Dining and Banking Rewards
Connected Reading Ecosystems
Kobo Introduced Automatic StoryGraph Reading Syncing
AI-Driven Sustainability Reports
APsystems Spotlights Improvements in Its Sustainability Report
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Stylish Everyday Frames
Zenni Optical Introduced 'EcoBloomz' as a Sustainable Option
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Cross-Industry Loyalty Ecosystems
oneworld and Taj Connect Airline and Hotel Rewards
User-Controlled Social Algorithms
Threads Launches Your Algo and Expands Community Features
Second-Party E-Commerce Models
Neato manages online sales and logistics for consumer brands
Sustainability-Focused International Strategies
Haier Group Expands Sustainable Ecosystems
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Curated Eco-Conscious Gift Collections
Pine Heights Market Focuses on the Conscious Commerce Space
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Solar Energy Technology Websites
Sungrow Publicly Launched a Newly Developed International Website
Canadian Eco-friendly Phone Cases
Pela's Sustainable Approach to Phone Case Trends
Circular Fashion Platforms
eBay Acquired Depop to Grow Its Fashion Resale Ecosystem
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Experiential Afternoon Teas
High Sociétéa serves tea aboard a touring double-decker bus
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Startup Discovery Hubs
Launching.today Showcases New Projects from Entrepreneurs and Builders
In-Game Tree-Planting Initatives
Dots.eco & Candivore Debut an Eco Initiative for Match Masters
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Kid-Designed Retail Bags
East of England Co-op sells bags supporting local communities
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Sustainable Coffee Ventures
Staten Island Partners with the Eco-Friendly Coffee Brand
Canadian Entrepreneur-Focused Marketplaces
Futurpreneur Marketplace Emerges as a Timely Initiative
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Sustainable Growth Systems
TreeSoil 3d-Printed Bricks Support Young Trees in Changing Climates
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Total Wellness Platforms
CARE Integrates Biological, Psychological, Social, and Spiritual Health
Retailer-Led Climate Working Groups
Thrive Market Launches Climate Action Working Group
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Designer Portfolio Platforms
Good Designers Provides a Centralized Place for Creative Portfolios
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Flagship Sustainability Gains
Markem-Imaje Keene Earned an EcoVadis Gold Rating
Affordable Climate-Resilient Homes
Whirlpool Corporation Partners with Habitat for Humanity
Impact Investing Tools
DoLand Pro Has Introduced a B2B SaaS Platform to Increase Transparency
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Urban Greening Infrastructure
GreenPublic Connects Communities With Cities for Tree Planting
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Rebranded Women-Focused Organizations
Dress for Success Worldwide Launches 'Success Starts Now'
Children's Development Platforms
Social Tales Creates Custom Stories To Support Emotional Learning
Impact Travel Guides
Giveback Guide Connects Travelers With Meaningful Ways To Support Local
Platform Infrastructure Projects
Enviromates Launches the Enviromates.earth Platform
VC Job Finders
Job Search by GreenRobot Lists Opportunities At VC-Backed Companies
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Corporate Volunteer Initiatives
TELUS Hosted Its 21st Annual Days of Giving
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Generative Business Compliance Services
7E Helps Companies Manage Regulatory Requirements
Personalized Recommendation Assistants
GoodGoodTime Suggests Movies, Books, Dining, And More
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Civic-Led Buy Local Campaigns
City of Toronto Launches 'Love Local' Campaign to Support Businesses
High-Profile Festive Marketplace
Naturally New York Launches the Second Annual Holiday Bazaar
Ready-to-Buy Customer Tools
7eads Identifies Ready-to-Buy Customers on Social Media
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Building Decarbonization Rating Tools
USGBC Has a New Sustainable Buildings LEED Rating System
Educational Charity Initiatives
BOE Technology Group Concludes Its 'Light the Way Forward' Event
Housing Innovation Symposiums
The Boston Society for Architecture Focuses on the Future of Housing
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Green Career Marketplaces
Find Environmental Roles Easily With Environmental Job Boards Platform
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms