The BIG Chair Project is an admirable undertaking by none-other-than Jamie Oliver. Although known as a chef, it appears that he has a knack for industrial design as well. In reality, he has simply tried his hand at it for a good cause.
To celebrate 60th anniversary of Fritz Hansen’s ever-popular 3-legged Ant chair, which was designed by Arne Jacobsen, 25 were donated to Oliver’s Better Food Foundation. The BIG Chair Project was subsequently born. Oliver enlisted various artists and designers to decorate the chairs, which are to be auctioned off in October with all proceeds going to the charity.
Participating in the BIG Chair Project are Paul Smith, Burberry, Matthew Williamson and more. They will be on display during the London Design Festival.