Los Angeles meets New York with the hipster Copson St x Eastpack backpack collection. Known for their tropical aesthetic and West Coast culture, Copson St has brought a taste of the laid-back lifestyle to the East Coast. The soft, pastel colors, inspired by a summer evening on Venice Beach, are given a punk edge through the addition of some studded metal embellishments. As the designers say, it is their "own take on Americana."
Created as a part of Eastpak’s charity Artist Studio Project for 2012, all the proceeds from the Copson St x Eastpack backpack collection will go to Designers Against AIDS. Comprised of three colorways, the pieces are all amazing; however, a washed-out teal version is the most representative of its overall aesthetic.
Why This Trend Is Growing
- Tropical Aesthetic
- Disruptive innovation opportunity: Explore ways to incorporate tropical and laid-back aesthetics into various industries such as fashion, interior design, and travel.
- Punk Edge
- Disruptive innovation opportunity: Find ways to add punk elements to traditional products or services in industries like music, fashion, and art.
- Charity Collaborations
- Disruptive innovation opportunity: Collaborate with charities to create unique and limited-edition products that support a cause, benefiting both the charity and the brand.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Combine high fashion with streetwear elements, such as the studded embellishments seen in the Copson ST x Eastpack backpack collection.
- Interior Design
- Disruptive innovation opportunity: Infuse tropical and laid-back aesthetics into interior design trends, creating refreshing and relaxed spaces.
- Travel
- Disruptive innovation opportunity: Create travel experiences that capture the essence of a tropical and laid-back lifestyle, catering to those seeking a unique and immersive journey.
