The 2012 International Day of Peace ad campaign shows that people have a say in how they view the world and the people in it. Comprised of dual face images that play on classic double image illusions, each poster can be viewed as one political leader or another. For instance, in one poster a person can see either President Obama or Osama bin Laden. That particular poster reads, "Peace or Violence. CHOOSE!"
Created by I&I, an advertising agency based in India, the 2012 International Day of Peace ad campaign tries to open people's minds and hearts through other powerful messages such as "Love or Hate. CHOOSE!" and "Leader or Dictator. CHOOSE!" The otherwise minimalist imagery encourages people to see what they want to see.