20 Algorithm-Based Beauty Innovations

These notable beauty innovations showcase the ways algorithms are disrupting the way a variety of skincare and cosmetic products are researched, developed, marketed and sold to consumers. There are countless products on the market that promise to help with oily or dry skin, as well as specific issues like hyperpigmentation or congestion, but a number of brands are now focusing their efforts on offering highly personalized products.

One of the best features from many of these innovative beauty start-ups is that they consider the fact that a consumer's skincare needs are ever-changing and the products they use should offer a degree of flexibility. While the Olay Labs Moments personalized skincare system adapts to a user's needs is real-time, Atolla offers a subscription service that lets members adjust their customized formula on a monthly basis.