Based on its Dramatically Different Moisturizer lotions, Clinique is now introducing 'Clinique iD' as a hydration system that's centered around customization and addressing individual skincare concerns.
The system pairs previously released products and customer favorites with colored cartridges that are designed to fit right within the moisturizer product packaging. Once fitted, consumers are able to dispense a product that's 90% of the hydrating base of their choosing and 10% active concentrate. Some of the bases that can be chosen include three of Clinique's Dramatically Different products: the Hydrating Jelly, the Moisturizing Lotion and the Oil-Control Gel. When it comes to the active concentrates, a range of fragrance-free solutions are available for soothing irritated skin, smoothing fine lines, evening out skin tone and more.
Clinique iD is the brand's biggest launch since it introduced the Even Better Clinical line back in 2010.