This year's Consumer Electronics Show is introducing plenty of cutting-edge connected beauty products and the Olay Skin Advisor platform promises to help people to quickly understand their skin on a deeper level.
This CES 2019 innovation is powered by artificial intelligence and helps individuals to identify the best parts of their skin and areas for improvement through selfies and short questionnaires.
The version of the Olay Skin Advisor platform that has rolled out in the United States allows users to visualize what their face will look like in the future in different scenarios, such as with or without the use of daily SPF. As well as offering an Olay Future You Simulation, the platform allows for virtual product try-ons with the Olay Whips Simulator, which also projects the quality of one's skin after using beneficial products regularly.
Key Themes Behind This Trend
- Connected Beauty Products
- The use of AI in skincare platforms like the Olay Skin Advisor provides consumers with personalized and data-driven recommendations for improving their skin.
- Artificial Intelligence in Skincare
- The integration of AI technology in skincare platforms allows for a deeper understanding of one's skin and the ability to visualize its future appearance.
- Virtual Product Try-ons
- Platforms like the Olay Skin Advisor offer virtual product try-ons, allowing consumers to see the potential effects of skincare products on their skin before making a purchase.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can leverage AI-powered skincare platforms to create personalized and effective skincare products for consumers.
- Technology and Gadgets
- The integration of AI technology in beauty products and skincare platforms presents opportunities for tech companies to develop innovative solutions for the beauty industry.
- E-commerce and Retail
- The implementation of virtual product try-ons in skincare platforms can revolutionize the online shopping experience and drive more sales in the e-commerce and retail industry.
