Liv by Estée Lauder is a great example of how virtual advisors can enhance the consumer experience through personalization and technology. The service is launched in collaboration with Google, signifying the beauty company's dedication to stay on the cusp of innovation and consistently work to evolve the shopping experience.
The beauty-centric visual advisor is an amalgamation of Estée Lauder's Night-Time Expert skincare line and Google's artificial intelligence algorithms. The service is directly linked to Google Home and helps users establish a custom skincare routine through a one-on-one conversation. Naturally, Liv spotlights certain products from the Estée Lauder round-up that might work with the consumer's skin. Essentially, the launch of the virtual advisor is not only convenience-focused, but it is also incredibly useful and tailored to one's specific needs.