Olay's FaceNavi Smart Wand Offers Targeted Beauty Treatments
Laura McQuarrie — January 9, 2019 — Fashion
Olay is showing its FaceNavi Smart Wand at this year's Consumer Electronics Show as a valuable gadget that has the potential to save people time and money on their skincare routine.
The device itself makes the most of electromagnetic technology and works with the Olay Skin Advisor mobile app to personalize and optimize skincare. The wand is designed to drive specific ingredients into the skin and target areas of concern—for instance, Olay has demonstrated that the skincare wand may be used to push peptides into the skin and target visible pores with niacinamide if perfecting the tone of one's skin is the desired outcome.
As indicated by the turnout at CES 2019, the Consumer Electronics Show is quickly becoming a destination for beauty brands that are looking to break into the beauty-tech space.
The device itself makes the most of electromagnetic technology and works with the Olay Skin Advisor mobile app to personalize and optimize skincare. The wand is designed to drive specific ingredients into the skin and target areas of concern—for instance, Olay has demonstrated that the skincare wand may be used to push peptides into the skin and target visible pores with niacinamide if perfecting the tone of one's skin is the desired outcome.
As indicated by the turnout at CES 2019, the Consumer Electronics Show is quickly becoming a destination for beauty brands that are looking to break into the beauty-tech space.
Trend Themes
1. Electromagnetic Skincare - The use of electromagnetic technology in skincare devices and its integration with mobile apps for personalized and optimized skincare.
2. Targeted Beauty Treatments - The use of skincare wands to drive specific ingredients into the skin and target areas of concern, such as visible pores and skin tone.
3. Beauty-tech - The growing trend of beauty brands breaking into the technology space to create innovative skincare devices.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from the integration of technology and skincare to create personalized and targeted treatments for their customers.
2. Consumer Electronics Industry - The consumer electronics industry can capitalize on the growing trend of beauty-tech and collaborate with beauty brands to create innovative skincare devices.
3. Health and Wellness Industry - The health and wellness industry can take advantage of the use of electromagnetic technology in skincare devices to provide customers with personalized and effective skincare treatments.
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