Founded by Meghan Maupin and Sid Salvin, and developed by Dr. Ranella Hirsch, Atolla is a skincare brand that offers MIT-developed solutions. Developed using machine learning and a proprietary algorithm, Atolla creates serums that are specifically crafted for each user. These serums are all crafted with information about a user's skin moisture, oil, and pH levels, with the information being gathered from a persons diet, weather, allergies, and more.
Ensuring the proper skincare serum is key to Atolla and to make sure the recipe is correct it employs the use of user-friendly test kits. The kits are sent to all subscribers and contain strips to measure the various factors that make up their complexion. Subscribers can then utilize the accompanying app to upload their results, a few selfies, and their skin goals. Atolla will then use all this information to craft the perfect tailored skincare solution.