As much as digital, virtual or otherwise augmented experiences are prized by today's tech-savvy consumers, many of the top April 2015 interactive ideas favor in-person interaction. In Better and Faster, a New York Times bestselling release from chief Trend Hunter Jeremy Gutsche, this pattern is described as divergence. Divergence is classified as a movement away from what's happening in the mainstream—this can be seen in products and services that stress personalization, rebellion, status and exclusivity.
Aiming to make brick and mortar locations worth visiting, clothing retailer Joe Fresh is hosting a social media contest that revolves around its dressing room mirrors. Similarly, the Fbox is a counter that helps a physical location boast the influence it has on social media. Rejecting the notion that business has to be either online or offline, these experiences find a happy medium in between.
Top 65 Interactive Ideas in April
From In-Store Selfie Contests to Exploratory Social Campaigns:
Laura McQuarrie — Apr 26, 2015 — Marketing
65
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
64
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
63
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
62
Superhero Egg Costumes
These Egg Covers Take the Mess Out of Easter Egg Decorating
61
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
60
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
59
TV Superfan Posters
HBO Helped Fans Become Part of Game of Thrones Posters at SXSW
58
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
57
Chip Canister Speakers
Pringles Turns Its Potato Chip Cans into Party Speakers
56
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
55
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
54
Collaborative Retail Studios
The Gift Shop by Red Bull is a Sensory Hub for Co-Creation
53
Sponsored Charging Stations
Windex Booth Lets You Clean Screens, Boost Batteries and Take Selfies
52
Color-Customized Bike Apps
The Pegas Culoare Urbana App Lets You Draw Inspiration From Your City
51
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
50
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
49
Anti-Technology Pepper Mills
Dolmio's Pepper Hacker Encourages Quality Family Time at Dinner
48
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
47
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
46
Analytic Trip Generators
Virgin Atlantic's Let It Fly Suggests Trips Based on What You Might Pack
45
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
44
Influential Museum Apps
MOCAK's Interactive Museum Experience Uses iBeacons for Discovery
43
Interactive Mobile Reception Maps
T-Mobile Has Released a Series of Crowdsourced Coverage Maps
42
Couch-Converting Campaigns
Vittel is Motivating People to Exercise with Custom Running Shoes
41
Cashback Shopping Platforms
Shopback Trades Purchases Made Through Its Site for Money
40
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
39
Alternate Reality Games
Schuh's Shops Are Portals for Google's Ingress Location-Based Game
38
Ski Jump Accommodations
This Breath-Taking Airbnb Oslo Penthouse Sits 200 Feet Off the Ground
37
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
36
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
35
Climatic Car Pranks
Toyota's Weather Challenge Features a Forecast-Activated Sunroof
34
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
33
Audible Advertising Apps
Lisnr Uses Beacons and Sound Advertising to Connect with Consumers
32
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
31
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
30
Micro Pop-Up Stores
Netshoes' Cleverly Creates the Smallest and Largest Sporting Goods Shop
29
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
28
Community-Building Food Trucks
Dining at This SXSW Kosher Food Truck Redefines Connectivity
27
Augmented Makeup Mirrors
Modiface's Mirror Simulates the Process of Trying on Makeup
26
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
25
Obsessive Office Trackers
Sid Lee Paris' Office Monitor Reveals 'Real-time (Un)interesting Data'
24
Bike Sharing Programs
The Cycleswap Bike Rental Service Recently Launched in Amsterdam
23
Smart Phone Stamps
Snowshoe Stamps Include Chips for Interactive Mobile Marketing
22
Theatrical DVD Deliveries
Discover Movies' Instavideo Service Makes Downloading Movies Pointless
21
Architectural Auto Events
Land Rover's Car Showcase Pairs Its Vehicles with Modern Houses
20
Cautionary Hearing Ads
Shazam's Ear Care Day Ad Warns Music Listeners of Damage
19
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
18
Idling Smartphone Medical Apps
This Swedish Medical App Works While Your Phone is Sleeping
17
Interactive Interstellar Events
NASA at SXSW Gives a Hands-On Look at Technology and Exploration
16
Automotive Pizza Payments
Pizza Hut May Soon Let Customers Pay for a Pizza Through Their Cars
15
Endurance Shopping Challenges
This Beck's Beer Experiment Asks Guys to Compromise
14
Artful Eyewear Apps
The JINS Paint App Helps Users Design Custom Eyewear
13
Social Reading Campaigns
Empik's Literacy Campaign Gives Away Free Book Chapters on Instagram
12
Social Author Events
This YA Writer-Centric Author Q&A is Taking Place Solely on Twitter
11
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
10
Tipsy Foosball Tables
Super Bock's Unique Foosball Table Accepts Beer Caps as Payment
9
Social Matchmaking Apps
Callia's Wine Marketing Stunt Turns Facebook Friends into Lovers
8
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
7
Mountainside Pizza Deliveries
Nissan and PIZZA-LA Team Up for an Xtreme Delivery in the Snow
6
Mountainside VR Videos
Mountain Dew's Backcountry Boarding is an Epic Virtual Sports Experience
5
Pop-Up Sink Stations
Palmolive Wheels Around a Portable Wash Basin to Keep Hands Clean
4
Fulfilling Yogurt Contests
Astro Zer0%'s Pin Code Contest Aims to Make Dreams Come True
3
Winter Endurance Challenges
This Ski Resort Promised a Free Lift Ticket to True Snow Lovers
2
Citywide Signing Stunts
A Whole Town Helps Samsung Introduce Its Accessible Services
1
Themed Community Interaction
Wonderly Establishes a Monthly Community Theme for Fans to Adhere to
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Fictional Brand Collaboration Websites
BrXnd.ai by Noah Brier & OpenAI Imagines Brand Collabs
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Virtual Department Store Influencers
Mira is Joining the M&S Insiders Influencer Program
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Circular Concierge Kiosks
This Conceptual Screen Concierge by Ivan Zhurba Automates Check-ins
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Exclusive Hat Stores
Lids Hat Drop Offers First Access to Limited-Edition Drops
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
On-Site Avatar Workers
DeepBrain AI Offers Lifelike Avatars for Remote Workers to Operate On-Site
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Experiential Streamed Quick Trivia
Netflix to Launch its New Collaborative Triviaverse Experience