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Bike Sharing Programs

The Cycleswap Bike Rental Service Recently Launched in Amsterdam

— March 10, 2015 — Marketing
Cycleswap bike rental is a new service in Amsterdam creating a peer-to-peer lending platform, not unlike Getaround or Relayride for cars, or VRBO or Airbnb for homes.

Amsterdam has a around 800,000 bikes (as against 263,000 cars) with 500 km of biking paths and about 250,000 racks of bike parking in public space (source: I am Amsterdam website). Add to that, the ease and willingness for people to interact and rent good and services from other people they have never met or seen and the Cycleswap bike rental is born. Cycleswap bike rental aims to provide tourists and visitors a wonderful way to see the biking city.

The Cycleswap bike rental platform connects tourists to local population who want to rent out their bikes. The renters can list their bikes on the platform and make some extra income. And the tourists have the advantage of being able to pick up bikes close their place of stay as well as meet with the locals lending them, and perhaps getting some local tips about the city.
Trend Themes
1. Peer-to-peer Bike Sharing - The launch of Cycleswap bike rental in Amsterdam creates a peer-to-peer lending platform, allowing individuals to rent out their bikes and tourists to rent bikes from locals.
2. City Bike Tours - Cycleswap bike rental provides an opportunity for tourists to see the biking city of Amsterdam in a unique way by renting bikes from the locals and possibly getting some local tips about the city.
3. Sharing Economies for Transportation - Cycleswap bike rental is part of a larger trend of sharing economies for transportation, similar to car-sharing services such as Getaround or Relayride, or home-sharing services such as VRBO or Airbnb for homes.
Industry Implications
1. Transportation - The transportation industry has potential for disruptive innovation through the growth of peer-to-peer bike sharing services.
2. Tourism - The tourism industry can benefit from the unique experience of city bike tours as provided by Cycleswap bike rental.
3. Sharing Economy - The sharing economy industry presents opportunities for growth and innovation for businesses in transportation and tourism, as seen in the success of Cycleswap bike rental in Amsterdam.
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