Imagine your biggest wish—what if buying yogurt and entering a PIN code contest could make this dream become a reality? This is precisely what Astro Zer0% is doing with its Wish It, Win It, Live It contest. The contest has people look out for PIN codes on Astro Zer0% yogurt packages and then go online to describe an experience that is just out of reach. With prizes valued at $10,000, you could easily get to do something you've always wanted like skydyving, sightseeing anywhere in the world or a splurge shopping trip. With a yogurt that boasts a low calorie count, this contest is a clever way to associate Astro Zer0% with indulgence.
Even if you're not chosen as the grand prize winner, entering at least eight codes makes participants eligible to receive a Lug Puddle Jumper bag.