What is the trend of brand-integrated contests?

Businesses can create contests that not only engage customers, but also associate the brand with indulgence

What is the trend of ultimate experience prizes?

Offering an experience that's just out of reach, whether it's an exotic vacation or an adrenaline-filled adventure, can make contests more exciting and enticing

What is the trend of incentive rewards?

Giving participants a reward, even if they don't win the grand prize, can encourage them to continue engaging and promoting the brand

What are the implications for the food and beverage industry?

Companies can create contests to promote their products and build customer engagement and loyalty

What are the implications for the travel and tourism industry?

Businesses can offer all-expenses-paid vacations and other high-value experiences to attract new customers and reward loyal customers

What are the implications for the retail industry?

Contests can be used to drive sales and foot traffic, providing an opportunity for businesses to showcase their products and offer unique experiences to participants

Fulfilling Yogurt Contests : "pin code contest"

Fulfilling Yogurt Contests

Literary Frozen Yogurt Promotions Image 1

Plant-Based Yogurt Travel Promotions Image 1

Spooky Interactive Yogurt Packaging Image 1

PTO-Themed Vacation Competitions Image 1

Astro Zer0%'s Pin Code Contest Aims to Make Dreams Come True

Laura McQuarrie — March 2, 2015 — Marketing

References: canadianfreestuff & makeityour30.astro

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Imagine your biggest wish—what if buying yogurt and entering a PIN code contest could make this dream become a reality? This is precisely what Astro Zer0% is doing with its Wish It, Win It, Live It contest. The contest has people look out for PIN codes on Astro Zer0% yogurt packages and then go online to describe an experience that is just out of reach. With prizes valued at $10,000, you could easily get to do something you've always wanted like skydyving, sightseeing anywhere in the world or a splurge shopping trip. With a yogurt that boasts a low calorie count, this contest is a clever way to associate Astro Zer0% with indulgence.

Even if you're not chosen as the grand prize winner, entering at least eight codes makes participants eligible to receive a Lug Puddle Jumper bag.

Trend Themes

Brand-integrated Contests — Businesses can create contests that not only engage customers, but also associate the brand with indulgence
Ultimate Experience Prizes — Offering an experience that's just out of reach, whether it's an exotic vacation or an adrenaline-filled adventure, can make contests more exciting and enticing
Incentive Rewards — Giving participants a reward, even if they don't win the grand prize, can encourage them to continue engaging and promoting the brand

Industry Implications

Food and Beverage — Companies can create contests to promote their products and build customer engagement and loyalty
Travel and Tourism — Businesses can offer all-expenses-paid vacations and other high-value experiences to attract new customers and reward loyal customers
Retail — Contests can be used to drive sales and foot traffic, providing an opportunity for businesses to showcase their products and offer unique experiences to participants

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