Imagine your biggest wish—what if buying yogurt and entering a PIN code contest could make this dream become a reality? This is precisely what Astro Zer0% is doing with its Wish It, Win It, Live It contest. The contest has people look out for PIN codes on Astro Zer0% yogurt packages and then go online to describe an experience that is just out of reach. With prizes valued at $10,000, you could easily get to do something you've always wanted like skydyving, sightseeing anywhere in the world or a splurge shopping trip. With a yogurt that boasts a low calorie count, this contest is a clever way to associate Astro Zer0% with indulgence.
Even if you're not chosen as the grand prize winner, entering at least eight codes makes participants eligible to receive a Lug Puddle Jumper bag.
Why This Trend Is Growing
- Brand-integrated Contests
- Businesses can create contests that not only engage customers, but also associate the brand with indulgence
- Ultimate Experience Prizes
- Offering an experience that's just out of reach, whether it's an exotic vacation or an adrenaline-filled adventure, can make contests more exciting and enticing
- Incentive Rewards
- Giving participants a reward, even if they don't win the grand prize, can encourage them to continue engaging and promoting the brand
Industries Being Reshaped
- Food and Beverage
- Companies can create contests to promote their products and build customer engagement and loyalty
- Travel and Tourism
- Businesses can offer all-expenses-paid vacations and other high-value experiences to attract new customers and reward loyal customers
- Retail
- Contests can be used to drive sales and foot traffic, providing an opportunity for businesses to showcase their products and offer unique experiences to participants
