In order to bring increased awareness to its users on international Ear Care Day, Shazam created a unique ad campaign. Normally, users are able to have Shazam pick up on sounds in a surrounding environment, but in order to show that hearing is something that can be lost permanently, the music identification app was made to be slightly hard of hearing.
Since Shazam's audience of young music listeners are most at risk for permanent hearing loss, Shazam presented this stunt with a banner ad that revealed: "Over 43 million people between the ages of 12-35 can't enjoy this song." Because hearing loss is something that can be prevented when the right measures are taken, this is a considerate way for Shazam to show that it wants everyone to be able to hear music and enjoy it as they should.
Shazam's Ear Care Day Ad Warns Music Listeners of Damage
Laura McQuarrie — March 6, 2015 — Marketing
References: shazam & adsoftheworld