Artisanal Hydration

Water bottles are artistically re-branded to generate consumer intrigue

Implications - Seeking to stay relevant among big name beverage brands, water bottles are adopting more artistic packaging designs to generate consumer appeal. Experimenting with shape and abstract aesthetics, these water bottles are bringing unexpected features forward, reflecting a turn towards artisanal branding techniques.
SCORE: 5.5
Warm Top 5 Examples: 42,238 Total Clicks Jan 14 - Sep 14
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Consumer Insight Topics: MarketingLifestyleHealthBranding
Artisan Water Branding - New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence
SCORE: 7.1
V. Hot 16,843 Clicks Pub: Jul 22, 14
Artisan Water Branding
New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence
As water is something that vital to human life, it’s pretty bizarre to think that luxury water products exist, but New Zealand Artesian Water was designed to catch the eyes of Chinese and New... [More]
Party Spring Water Packaging - ENVI's Natural Spring Water Comes Packaged in Bright Bottles
SCORE: 6.8
Hot 9,759 Clicks Pub: Jun 30, 14
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
Natural spring water is one of the most essential of all beverages to life, but unfortunately it doesn’t actually have a lot of personality—however, this can be seen as a positive,... [More]
Undressed Beverage Branding - Naked Water Packaging Has Been Kept Bare of Labels and Images
SCORE: 5.5
Warm 8,578 Clicks Pub: Jan 13, 14
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
‘Naked. Water’ packaging looks like an elegant glass bottle, doesn’t it? Actually, PET was used quite attentively to exhibit the visual impression of beautifully sculpted glass.... [More]
Cartoon Princess Water Bottles - Japan's Bourbon Disney Water is Printed with Princesses
SCORE: 4.8
Warm 2,815 Clicks Pub: Jun 18, 14
Cartoon Princess Water Bottles
Japan's Bourbon Disney Water is Printed with Princesses
Although its name is deceptive, Bourbon is a Japanese company that sells a variety of sweet treats, chocolate and mineral water, including a special new line of Disney water. Each of the bottles... [More]
Astronaut-Focused Water Packaging - Makarska Estudio Highlights Memorable Astronauts for Pure Water
SCORE: 3
Untested 4,243 Clicks Pub: Aug 27, 14
Astronaut-Focused Water Packaging
Makarska Estudio Highlights Memorable Astronauts for Pure Water
Highlighting memorable astronauts, Pure Water mentions three distinguished individuals that have made their mark on history in this industry. The packaging mentions Franklin Chang, Neil Armstrong,... [More]