Interactive Eco

Eco initiatives turn to engaging public campaigns to generate interest

Implications - Moving beyond facts and figures, eco initiatives are turning to interactive elements to capture consumer attention. Encouraging participation through playful and entertaining activities, these campaigns help draw awareness by getting individuals involved, creating a link between the consumer and the cause.
SCORE: 6
Warm Top 6 Examples: 22,510 Total Clicks Apr 13 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosEcoInteractive
Bike-Powered Outdoor Cinemas - The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
SCORE: 7
Hot 8,595 Clicks Pub: Aug 6, 15
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
The bike-powered Ben & Jerry’s movie theater pop-up was a fun summertime event that took place over the first weekend of August. Throughout the three-day event, consumers were invited to... [More]
Shampoo Exchanging Campaigns - This Recycling Station Offers Phone Credits in Return for Old Bottles
SCORE: 6.6
Hot 5,428 Clicks Pub: Oct 10, 14
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
To promote the launch of the Seda Recarga Natural haircare line, Unilever Brazil installed a shampoo bottle recycling station in a Sao PĆ£ulo subway station. In collaboration with J. Walter Thompson... [More]
Food Scrap Dining - The Salvage Supperclub Initiative Serves Food From Dumpsters in a 6 Course Meal
SCORE: 6.3
Hot 4,951 Clicks Pub: Jul 17, 14
Food Scrap Dining
The Salvage Supperclub Initiative Serves Food From Dumpsters in a 6 Course Meal
If you’ve ever considered eating food out of the garbage, you might enjoy dining at New York City’s Salvage Supperclub. Established last month by graduate student Josh Treuhaft, the food... [More]
Pop-Up Eco-Energy Labs - The Shell Eco-Marathon Experience Took Place in Rotterdam
SCORE: 6.4
Warm 2,394 Clicks Pub: Aug 27, 15
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
The Shell Eco-Marathon Experience is a dynamic pop-up energy lab that is currently in its fourth year. Popping up every summer in a different European city, the Shell Eco-Marathon is a multifaceted... [More]
Earth-Saving Soccer Campaigns - For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
SCORE: 4.6
Mild 752 Clicks Pub: Mar 25, 14
Earth-Saving Soccer Campaigns
For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
The ‘Kick it to Brazil’ campaign was put together by Peugeot, the Same Same But Different agency and a partnership with Facebook. Ultimately its aim is to take a soccer ball around the... [More]
Affection-Radiating Auto Campaigns - Toyota Positive Encourages People to Spread Uplifting Energy
SCORE: 2.1
Untested 390 Clicks Pub: Apr 5, 13
Affection-Radiating Auto Campaigns
Toyota Positive Encourages People to Spread Uplifting Energy
Japanese automaker Toyota is pursuing a new UK campaign called Toyota Positive. The aim is to promote general positivity along with the green hybrid car Prius Plug-in. The company hired two... [More]