Salvere by Serap Bymgl Resembles Abstract Artwork

By: Jamie Danielle Munro - Published: May 14, 2014 • References: & packageinspiration
Salvere is a type of water that recently had an update in terms of look by Serap Bymgl. The new design resembles that of abstract artwork, with certain shapes taking on the appearance of water.

The packaging consists of oval shapes at the bottom of the bottle done in various shades of blue. Above this in a circular box is the same motive, except this time in a green shade. The two combined appears to take inspiration from both land and water, with one looking like rolling hills, and the other of course being from an ocean.

Using nature as a source of inspiration is perfect for water packaging, since most consumers want images of freshness to come to mind when they take a sip of cold water to quench one's thirst. Stats for Abstract Water Packging Trending: Older & Chilly
Research: 1,582 clicks in 105 w
Interest: 2.9 minutes
Concept: Salvere
Related: 75 examples / 58 photos
Segment: Females, 12-55
Comparison Set: 28 similar articles, including: undressed beverage branding, lush beverage branding, and motif medley marketing.