Edible Play

Heightening experiences, consumers turn to elements of play that incorporate food

Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
SCORE: 5.8
This Year and Mild Top 4 Examples: 5,534 Total Clicks Jan 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Edible Blowing Bubbles - These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
SCORE: 6.7
Warm 2,880 Clicks Pub: Feb 19, 16
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
Rather than simply blowing bubbles for the purpose of watching them float around until they pop, these candy bubbles from Little Kids Inc. were developed to add flavor to the playful activity. The... [More]
Chocolate Egg-Decorating Kits - This Easter Craft Helps Kids Personalize Egg-Shaped Chocolates
SCORE: 6.4
Warm 571 Clicks Pub: Mar 3, 16
Chocolate Egg-Decorating Kits
This Easter Craft Helps Kids Personalize Egg-Shaped Chocolates
Egg decorating kits are a staple of the Easter season, but rather than having kids dye eggs, Dylan’s Candy Bar introduced a set that helps kids draw on chocolate instead. Since the kit... [More]
Building Block Pizzas - This Inedible Piece of Pizza is Recreated Using Colorful LEGO Bricks
SCORE: 5.5
This Year and Warm 953 Clicks Pub: May 2, 16
Building Block Pizzas
This Inedible Piece of Pizza is Recreated Using Colorful LEGO Bricks
Tary is a Japanese artist that has a knack for recreating food items such as a piece of pizza using LEGO building blocks. The tiny plastic toys are used to recreate the toppings, cheese and dough of... [More]
Vegetable Stacking Games - This DIYJenga-Inspired Game Concludes with a Healthy Snack
SCORE: 3.1
Mild 1,130 Clicks Pub: Jan 17, 15
Vegetable Stacking Games
This DIYJenga-Inspired Game Concludes with a Healthy Snack
This DIY vegetable stacking game devised by the Handmade Charlotte blog offers a fun Jenga alternative that’s more affordable—and edible too. Using vegetables that are naturally long like... [More]
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