Edible Play

Heightening experiences, consumers turn to elements of play that incorporate food

Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
SCORE: 4.6
Warm Top 6 Examples: 31,732 Total Clicks Oct 12 - Sep 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Edible Chocolate Toys - The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
SCORE: 6.5
V. Hot 9,747 Clicks Pub: Jul 15, 14
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
Just when parents feared that the age of Airfix-style toys were gone, Cadbury went ahead and created a series of edible chocolate toys modeled after them. Although some might be saddened by the fact... [More]
Edible Chocolate LEGO - Akihiro Mizuuchi Designs Delicious Building Blocks for All Ages
SCORE: 6.6
Hot 4,668 Clicks Pub: Aug 14, 14
Edible Chocolate LEGO
Akihiro Mizuuchi Designs Delicious Building Blocks for All Ages
Playing with building blocks has never been more fun thanks to chocolate LEGO, or more delicious. Although playtime will be significantly reduced since people will be eating each block as they come.... [More]
At-Home Sushi Conveyor Sets - This Conveyor Belt Sushi Set Makes Assembly and Eating Easy
SCORE: 5.1
Hot 4,937 Clicks Pub: Mar 12, 14
At-Home Sushi Conveyor Sets
This Conveyor Belt Sushi Set Makes Assembly and Eating Easy
Takara Tomy Arts’ ‘Cho Niginigi Kaitenzushi’ set helps to bring the bring the experience of going out to eat conveyor belt sushi a little closer to home. Since most people can’... [More]
Delectable Candy Dice - The Chocolate Gaming Dice Set Sweetens the Game
SCORE: 3.3
Mild 4,078 Clicks Pub: Oct 14, 12
Delectable Candy Dice
The Chocolate Gaming Dice Set Sweetens the Game
Make your game playing that much sweeter with the Chocolate Gaming Dice Set. Roll them, throw them or just eat them, as these dice are even fun for those who have no idea how to play these kinds of... [More]
Playful LEGO Cakes - Cakes by Carol Bakes a Minifig Head Leaking Colorful Building Blocks
SCORE: 3.2
Mild 7,126 Clicks Pub: Sep 30, 14
Playful LEGO Cakes
Cakes by Carol Bakes a Minifig Head Leaking Colorful Building Blocks
Any child would be lucky to celebrate their birthday with a LEGO cake, especially if it looks anything like this one. Modeled after an adorable minifig head, the LEGO cake is particularly... [More]
Candy-Filled Wizard Games - Fans of the World of Potter Will Get a Treat from This Board Game
SCORE: 1.7
Untested 1,176 Clicks Pub: Apr 25, 13
Candy-Filled Wizard Games
Fans of the World of Potter Will Get a Treat from This Board Game
With J.K. Rowling finished with the Harry Potter series and the movies all done, fans of the beloved wizard franchise will require an outlet for the gap that was left by world of Potter. The ‘... [More]