Unexpected Durable

Products become more rugged to the delight of scrupulous consumers

Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
SCORE: 7.9
This Quarter and Hot Top 6 Examples: 108,988 Total Clicks May 14 - Apr 16
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Consumer Insight Topics: LifestyleSportsEcoTransportation
Rugged Motorized Bicycles - The Motoped Survival Bike is Fit for a Savage Apocalypse
SCORE: 7.7
Viral 89,205 Clicks Pub: Aug 6, 14
Rugged Motorized Bicycles
The Motoped Survival Bike is Fit for a Savage Apocalypse
This rugged motorized bicycle looks like something straight out of ‘Mad Max: Fury Road.’ Perhaps it will make a special appearance in the blockbuster film, which is set to hit theaters... [More]
All-Weather Wallets - The Elements Range by Bellroy Protects Against Rain, Snow, Sand & Grit
SCORE: 7.3
Viral 13,575 Clicks Pub: Aug 26, 14
All-Weather Wallets
The Elements Range by Bellroy Protects Against Rain, Snow, Sand & Grit
‘The Elements Range’ comes from Australian wallet maker Bellroy, designed as a rugged collection that can withstand just about anything nature can throw its way. The durable cases are... [More]
Travel-Focused Guitars - The Alpaca Carbon Fiber Travel Guitar is Ready for Any Adventurous Trip
SCORE: 6.5
Viral 4,425 Clicks Pub: May 13, 14
Travel-Focused Guitars
The Alpaca Carbon Fiber Travel Guitar is Ready for Any Adventurous Trip
One musical instrument that can bear all the hassles of any adventurous trip you set forth on is the Alpaca Carbon Fiber Travel Guitar. It’s built with high-quality craftsmanship in mind, which... [More]
Rugged Off-Road SUVs - The new Jeep Wrangler Rubicon is Designed For Off-Road Use
SCORE: 6.4
This Quarter and Warm 676 Clicks Pub: Apr 1, 16
Rugged Off-Road SUVs
The new Jeep Wrangler Rubicon is Designed For Off-Road Use
The brand new version of the Jeep Wrangler Rubicon is a top-notch and hyper-rugged SUV that feels at home splashing through muddy ditches and ripping up trenches rather than smoothly gliding over... [More]
Kinetic Vehicle Ropes - The Bubba Rope is Harnesses the Power of Motion for Rugged Year-Round Use
SCORE: 6.2
This Quarter and Warm 275 Clicks Pub: Mar 30, 16
Kinetic Vehicle Ropes
The Bubba Rope is Harnesses the Power of Motion for Rugged Year-Round Use
The Bubba vehicle rope is a universal accessory that can be used for a variety of activities and projects in conjunction with a car. The rope is designed to harness the power of kinetic energy and... [More]
Enhanced Electric Mountain Bikes - The SCOTT E-Genius Plus Electric Mountain Bicycle is Rugged
SCORE: 7.4
This Quarter and Warm 832 Clicks Pub: Apr 4, 16
Enhanced Electric Mountain Bikes
The SCOTT E-Genius Plus Electric Mountain Bicycle is Rugged
The SCOTT E-Genius Plus electric mountain bicycle offers riders the fun, sporty feeling of riding a traditional bike with the added bonus of an electric motor. Coming in sizes ranging from small, to... [More]