Unexpected Durable

Products become more rugged to the delight of scrupulous consumers
Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
SCORE: 8.4
This Month and Hot Top 4 Examples: 44,047 Total Clicks May 14 - Aug 14
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Filed in: TechGadgets
Rugged Motorized Bicycles - The Motoped Survival Bike is Fit for a Savage Apocalypse
SCORE: 9.6
This Quarter and Viral 32,597 Clicks Pub: Aug 6, 14
Rugged Motorized Bicycles
The Motoped Survival Bike is Fit for a Savage Apocalypse
This rugged motorized bicycle looks like something straight out of ‘Mad Max: Fury Road.’ Perhaps it will make a special appearance in the blockbuster film, which is set to hit theaters... [More]
All-Weather Wallets - The Elements Range by Bellroy Protects Against Rain, Snow, Sand & Grit
SCORE: 9.3
This Month and Viral 7,764 Clicks Pub: Aug 26, 14
All-Weather Wallets
The Elements Range by Bellroy Protects Against Rain, Snow, Sand & Grit
‘The Elements Range’ comes from Australian wallet maker Bellroy, designed as a rugged collection that can withstand just about anything nature can throw its way. The durable cases are... [More]
Travel-Focused Guitars - The Alpaca Carbon Fiber Travel Guitar is Ready for Any Adventurous Trip
SCORE: 8.2
This Year and Viral 3,406 Clicks Pub: May 13, 14
Travel-Focused Guitars
The Alpaca Carbon Fiber Travel Guitar is Ready for Any Adventurous Trip
One musical instrument that can bear all the hassles of any adventurous trip you set forth on is the Alpaca Carbon Fiber Travel Guitar. It’s built with high-quality craftsmanship in mind, which... [More]
Rugged Workout Headphones - The Livv Headphones Are Designed for Use During Intense Workout Sessions
SCORE: 5.2
This Year and Untested 280 Clicks Pub: Jun 17, 14
Rugged Workout Headphones
The Livv Headphones Are Designed for Use During Intense Workout Sessions
The Livv headphones are designed to be durable enough to be used while indulging in high-impact physical training. While there are many headphones designed for jogging, there aren’t many... [More]