Backstage Branding

As consumers crave an organic connection, brands highlight a candid aesthetic

Implications - Consumers love to feel as though they're getting the VIP treatment, which is being acknowledged with behind-the-scenes branding that highlights transparency and a genuine nature. This private, backstage approach to branding is resonating with consumers who have difficulty seeing the human side of business.
SCORE: 4.2
Warm Top 5 Examples: 19,490 Total Clicks Jan 14 - Aug 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Art & DesignFashion
Candid Backstage Celebrity Pictures - Terry Richardson Took These Lady Gaga Photos Backstage
SCORE: 6.4
V. Hot 10,978 Clicks Pub: Apr 19, 14
Candid Backstage Celebrity Pictures
Terry Richardson Took These Lady Gaga Photos Backstage
World-renowned celebrity photographer Terry Richardson recently captured these Lady Gaga photos at her concert in New York. The photos are shot from backstage as Richardson captures the candid side... [More]
Football Factory Photography - Reuters Shot Inside the World Cup Soccer Balls Manufacturing Facility
SCORE: 5.1
Hot 3,513 Clicks Pub: Jun 2, 14
Football Factory Photography
Reuters Shot Inside the World Cup Soccer Balls Manufacturing Facility
With the 2014 Fifa World Cup about to kick off in Brazil, Reuters went behind the scenes to photograph the factory where the World Cup soccer balls are made. Sara Farid took pictures inside the... [More]
Faux-Interview Fashion Ads - The Sisley SS14 Campaign Involves Glamorizing Props
SCORE: 4.7
Warm 2,378 Clicks Pub: Jan 21, 14
Faux-Interview Fashion Ads
The Sisley SS14 Campaign Involves Glamorizing Props
As though on the set of a movie or a stylized interview, the Sisley SS14 ad campaign features more than the models and their chic outfits. Also caught in the frame are production assistants, boom... [More]
Gaudy Backstage Editorials - Model Nadja Bender Poses for a Deconstructed Vogue Spain Shoot
SCORE: 2.7
Mild 2,137 Clicks Pub: Aug 25, 14
Gaudy Backstage Editorials
Model Nadja Bender Poses for a Deconstructed Vogue Spain Shoot
Top model Nadja Bender recently posted for Vogue Spain’s September 2014 issue shot by brilliant photographer Giampaolo Sgura. The shoot centered around showcasing how makeup artists and... [More]
Behind-the-Scenes Fashion Illustrations - Grooming by Jose Manuel Hortelano-Pi is Stylishly Detailed
SCORE: 1.4
Untested 484 Clicks Pub: May 27, 14
Behind-the-Scenes Fashion Illustrations
Grooming by Jose Manuel Hortelano-Pi is Stylishly Detailed
Many people who love to follow the ins and outs of the fashion world enjoy the rare glimpses captured behind-the-scenes of runway shows and designer studios by privileged photographers; Grooming by... [More]