Rebranded Substitute

Alternative milk products are given a contemporary overhaul to entice buyers
Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption.
SCORE: 5.8
This Month and Mild Top 5 Examples: 15,032 Total Clicks May 13 - Aug 15
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DEMOGRAPHICS
Soda-Flavored Soy Milks - Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
SCORE: 5.5
Mild 2,163 Clicks Pub: Mar 12, 14
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... [More]
Macadamia Nut Milks - Suncoast Gold's Dairy-Free Milk is Made with Slow-Roasted Macadamia Nuts
SCORE: 6
This Quarter and Mild 311 Clicks Pub: Jul 14, 15
Macadamia Nut Milks
Suncoast Gold's Dairy-Free Milk is Made with Slow-Roasted Macadamia Nuts
Now that dairy-free nut milk is appealing to more than vegans and those with an intolerance for lactose, the offerings are going beyond just simple beverage blends made with almonds, hazelnuts and... [More]
Savory Quinoa Drinks - NUWI Quinoa Snacks Take the Form of Beverages
SCORE: 4.2
Mild 2,618 Clicks Pub: Aug 2, 14
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Quinoa is a superfood that has gotten a lot of attention over the last couple of years, but NUWI is bringing a fresh take to the ancient grain in liquid form. Quinoa is quite popular as a base for... [More]
Vegetable Protein Shakes - Rumble's All-Natural Protein Beverages Boast Rich Superfood Ingredients
SCORE: 4.9
This Month and Mild 89 Clicks Pub: Aug 19, 15
Vegetable Protein Shakes
Rumble's All-Natural Protein Beverages Boast Rich Superfood Ingredients
Kale, spinach and beet juice are just a few of the plant-based superfood ingredients that can be found in Rumble’s all-natural protein beverages. Although the idea of drinking vegetables in... [More]
Cute Cartooned Beverages - SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
SCORE: 2.5
Untested 9,851 Clicks Pub: May 7, 13
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
While developing a brand identity for a product intended for kids, the designer must be keep in mind that the parents are also the target buyers. Citrartwork SoyMilk packaging has a number of... [More]