Rebranded Substitute

Alternative milk products are given a contemporary overhaul to entice buyers
Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption.
SCORE: 5.8
This Quarter and Mild Top 3 Examples: 11,000 Total Clicks May 13 - Aug 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Soda-Flavored Soy Milks - Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
SCORE: 6.4
This Year and Mild 1,793 Clicks Pub: Mar 12, 14
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... [More]
Savory Quinoa Drinks - NUWI Quinoa Snacks Take the Form of Beverages
SCORE: 5.4
This Quarter and Mild 1,179 Clicks Pub: Aug 2, 14
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Quinoa is a superfood that has gotten a lot of attention over the last couple of years, but NUWI is bringing a fresh take to the ancient grain in liquid form. Quinoa is quite popular as a base for... [More]
Cute Cartooned Beverages - SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
SCORE: 3
Untested 8,028 Clicks Pub: May 7, 13
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
While developing a brand identity for a product intended for kids, the designer must be keep in mind that the parents are also the target buyers. Citrartwork SoyMilk packaging has a number of... [More]
Newly Added
Category List
Full Index