Rebranded Substitute

Alternative milk products are given a contemporary overhaul to entice buyers

Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption.
SCORE: 5
This Year and Mild Top 5 Examples: 5,420 Total Clicks Mar 14 - Dec 15
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DEMOGRAPHICS
Kefir-Infused Coconut Water - Inner-Eco's Probiotic Coconut Water Cultivates Good Health
SCORE: 5.2
Warm 1,068 Clicks Pub: Jun 18, 15
Kefir-Infused Coconut Water
Inner-Eco's Probiotic Coconut Water Cultivates Good Health
Inner-Eco is a Denver-based brand producing fresh probiotic coconut water that is free of additives. Available in three flavors, the fresh coconut water probiotic is a great alternative to water... [More]
Soda-Flavored Soy Milks - Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
SCORE: 5
Mild 2,254 Clicks Pub: Mar 12, 14
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... [More]
Flavorful Nut Beverages - MALK's Plant-Based Milk Products are Made from Almonds, Cashews and Pecans
SCORE: 3.7
This Year and Mild 358 Clicks Pub: Dec 1, 15
Flavorful Nut Beverages
MALK's Plant-Based Milk Products are Made from Almonds, Cashews and Pecans
Now that there are so many flavorful plant-based milk options on the market, many consumers are seeking alternatives to cow’s milk, whether or not they are vegan, sensitive to lactose or... [More]
Vitamin-Packed Plant Beverages - Good Hemp Hemp Milk is Teeming with Omega 3-6 and is Vegan-Friendly
SCORE: 3.8
This Year and Mild 237 Clicks Pub: Nov 18, 15
Vitamin-Packed Plant Beverages
Good Hemp Hemp Milk is Teeming with Omega 3-6 and is Vegan-Friendly
It’s not an easy feat to find milk alternatives that are packed with as much goodness as Good Hemp Hemp Milk that will provide consumers with a source of Omega 3 and 6 that’s often hard... [More]
Oat-Based Milks - Oatly's Oat Drinks Appeal to Those with Allergies and Lactose Intolerance
SCORE: 4.2
Untested 1,503 Clicks Pub: Sep 18, 14
Oat-Based Milks
Oatly's Oat Drinks Appeal to Those with Allergies and Lactose Intolerance
Oatly is a Swedish manufacturer of food and drinks that come from oats, making its “milk” products completely dairy-free and suitable for those with special diets. The chilled Original... [More]