Digitized Companionship

Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships.
SCORE: 5.4
This Year and Mild Top 4 Examples: 2,766 Total Clicks Jul 13 - Aug 14
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In-Flight Networking Apps - Virgin America's Here on Biz App Connects Travellers in the Sky
SCORE: 6.2
This Year and Mild 1,362 Clicks Pub: Feb 18, 14
In-Flight Networking Apps
Virgin America's Here on Biz App Connects Travellers in the Sky
The ‘Here on Biz’ app from Virgin America is calling itself the first “geo-aware rolodex,” making it easy to conduct in-flight social networking. To get started on Here on... [More]
Effacing Social Apps - Sobrr Encourages Living in the Moment by Deleting Content After 24 Hours
SCORE: 5.6
This Year and Mild 719 Clicks Pub: Aug 1, 14
Effacing Social Apps
Sobrr Encourages Living in the Moment by Deleting Content After 24 Hours
Looking back on your old social media posts may make you shake your head at some of the messages or photos you once shared, and as much as it’s fun to document great experiences, the Sobrr app... [More]
Catty Social Networking Apps - The MeowChat App Combines Social Networking, Dating and Cartoon Cats
SCORE: 4.8
This Year and Untested 452 Clicks Pub: Jul 30, 14
Catty Social Networking Apps
The MeowChat App Combines Social Networking, Dating and Cartoon Cats
MeowChat is a new app that blends elements of WhatsApp and Tinder. The app features a Tinder-esque matching system that matches you with strangers, but also includes a WhatsApp-like messaging... [More]
Friendship-Testing Apps - 'Say the Same Thing' App is Played Until Two People Say the Same Word
SCORE: 2.5
Untested 233 Clicks Pub: Jul 24, 13
Friendship-Testing Apps
'Say the Same Thing' App is Played Until Two People Say the Same Word
This awesome phone app is basically a game that tests to see if friends are on the same wave-length by seeing how long it takes for two people to say the same word. The name of this fun connection... [More]
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