Multipurpose Manicure

Cosmetic rituals are evolved to become dual-purpose
Implications - Consumers are constantly looking for new ways to improve everyday rituals, which is being addressed with multipurpose manicures that boast unexpected attributes. As product markets continue to be intermixed, the re-purposing of an otherwise ordinary product or ritual lures consumers with the promise of more than just aesthetic value.
SCORE: 7.9
This Month and Warm Top 4 Examples: 7,531 Total Clicks Apr 14 - Aug 14
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DEMOGRAPHICS
Hi-Tech Gel Manicures - Ritual Nail by Wearable Services Boasts Built-In Sensors
SCORE: 9
This Year and V. Hot 2,980 Clicks Pub: May 28, 14
Hi-Tech Gel Manicures
Ritual Nail by Wearable Services Boasts Built-In Sensors
Wearable Services has introduced a hi-tech manicure that takes the world of nail art to a futuristic level. Although part of their larger ‘Useless Wearables’ category in which the studio... [More]
Illuminating WiFi Manicures - Takara Tomy Arts Has Created Nails for the Internet-Lover
SCORE: 7.4
This Year and Warm 2,597 Clicks Pub: Apr 9, 14
Illuminating WiFi Manicures
Takara Tomy Arts Has Created Nails for the Internet-Lover
Takara Tomy Arts has created a set of stick-on nails for the Internet-obsessed. Each fingernail comes equipped with an LED light that illuminates whenever a smartphone in close proximity is using... [More]
Habit-Breaking Manicures - This Tech-Savvy Wearables Manicure Can Help You Stop Biting Your Nails
SCORE: 7.4
This Year and Warm 1,334 Clicks Pub: May 22, 14
Habit-Breaking Manicures
This Tech-Savvy Wearables Manicure Can Help You Stop Biting Your Nails
Nail biters can finally kick their notoriously bad habit to the curb with the technology Wearables manicure invented by two students from the Art Center College of Design in California. Students... [More]
Drug-Detecting Manicures - Undercover Colors' Date Rape Drug Detector Comes in Nail Polish Form
SCORE: 6
This Month and Mild 620 Clicks Pub: Aug 25, 14
Drug-Detecting Manicures
Undercover Colors' Date Rape Drug Detector Comes in Nail Polish Form
In addition to dressing up your nails so that they look pretty, the nail polishes by Undercover Colors also serve as a date rape drug detector. Although there are more obvious ways to test if your... [More]