Branding for the special edition Coca-Cola World Cup cans has just been released, keeping on theme with the street art motifs that are being used to promote this year's FIFA World Cup games in Brazil.
The cans were developed by the Coca-Cola Company, BGO and artist Speto, who is responsible for dressing up the cans in his graphic style. There were three unique cans created, including one with a soccer ball illustrated in the colors of Brazil's flag, a can showing four youthful faces and another with the iconic Coke bottle under a big, bright sun.
Since Coca-Cola is all about celebrating happiness and wouldn't miss a big event like the 2014 FIFA World Cup, these cans are a perfect way for the brand to put its cheerful stamp on the sporting event.
Stats for Sporty Street Art Cans
Trending: Older & Average
Research: 883 clicks in 104 w
Interest: 1 minutes
Concept: "Coca Cola World Cup"
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: anime soccer mascots, vibrant graffiti planes, and soccer-oriented exoskeletons.
Sporty Street Art Cans
More Stats +/-
Vibrant Graffiti Planes
Anime Soccer Mascots
Brazilian Pride Covers
Opulent Soccer Tournament Tees