The Sisley SS14 Campaign Involves Glamorizing Props

By: Meghan Young - Published: Jan 21, 2014 • References: sisley & fashiongonerogue
As though on the set of a movie or a stylized interview, the Sisley SS14 ad campaign features more than the models and their chic outfits. Also caught in the frame are production assistants, boom stands and video cameras. Of course, they are all part of the act. In a way, this props are very glamorizing. The Sisley SS14 ad campaign brings to mind the behind-the-scenes footage of celebrities at work.

The Sisley SS14 ad campaign stars models Lindsey Wixson, Julia Restoin Roitfeld, Clément Chabernaud and Rueben Ramacher, all of whom could be considered celebrities in their own rights. Clad in edgy yet sophisticated ensembles fit for a rockstar, they all pose on a bed in a bright room with an urban city sprawled behind them. Stats for Faux-Interview Fashion Ads Trending: Older & Average
Research: 2,262 clicks in 121 w
Interest: 1.8 minutes
Concept: Sisley SS14
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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