Mixology Resurgence

Classic bartending sees a revival as consumers crave nostalgic indulgence
Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail.
SCORE: 5.4
This Quarter and Mild Top 6 Examples: 5,660 Total Clicks Jan 14 - Jul 15
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Molecular Mojito Kits - Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
SCORE: 7
This Quarter and Warm 467 Clicks Pub: Jun 8, 15
Molecular Mojito Kits
Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
Molecule R’s molecular mojito kit stimulates the senses and comes equipped with a variety of high-tech mixology tools. Its contents help budding and experienced bartenders deconstruct a... [More]
Instructional Cocktail Guides - This Infographic by Bronzer Explains How to Make Iconic Drinks
SCORE: 5
Mild 826 Clicks Pub: Jun 24, 14
Instructional Cocktail Guides
This Infographic by Bronzer Explains How to Make Iconic Drinks
If you’d like to expand your mixology horizons, this infographic by bar tools and catering equipment company Bonzer explains how to make six of the most iconic drinks ever invented. The &#... [More]
Multi-Sensory Scented Cocktails - The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
SCORE: 5
Mild 1,176 Clicks Pub: Jun 9, 14
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
One surefire way to tell if a beverage has alcoholic content is by sniffing it, but the Ritz-Carlton Berlin is looking to change that by crafting perfume-inspired cocktails. Beginning June 12,... [More]
DIY Mixology Services - The Drake Hotel Introduces a Hands-On Bottle Service Dubbed Drink Well
SCORE: 4.1
This Quarter and Untested 103 Clicks Pub: Jul 7, 15
DIY Mixology Services
The Drake Hotel Introduces a Hands-On Bottle Service Dubbed Drink Well
Having experiences is on the top of many people’s minds this summer and the Drake Hotel in Toronto is set on providing just that with its new Drink Well bottle service. Instead of being served... [More]
Mixology Subscription Kits - Shaken's Subscription Gift Service Provides a Monthly DIY Cocktail Kit
SCORE: 2.1
Untested 2,801 Clicks Pub: Jan 4, 14
Mixology Subscription Kits
Shaken's Subscription Gift Service Provides a Monthly DIY Cocktail Kit
‘Shaken’ is a subscription gift service that delivers ingredients and recipes for cocktails curated by expert mixologists. As well, the DIY cocktail kits come packed with additional information... [More]
Mixology Cocktail Dice - The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
SCORE: 2.5
Untested 287 Clicks Pub: Jul 8, 14
Mixology Cocktail Dice
The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
If you’re someone who is looking to expand their mixology horizons but aren’t exactly sure how to go about it, the Tipsy-Turvy dice game is a fun way to get creative with your cocktail-making.... [More]