The Play Pack by Meg Czaja Encourages Unstructured Creativity and Imagination

By: Meghan Young - Sep 22, 2014
References: portfolios.pratt.edu & core77
When it comes to games and toys for children, many designers and companies rely on guides and instructions to tailor the way they are interacted with; the Play Pack is in direct opposition of this modern model.

Designed by Meg Czaja, a Pratt MID candidate, the Play Pack was conceived after a disillusioned trip to the Lego Headquarters. She shares, "One of the speakers, whom I believe worked in marketing, said that children in the U.S. don't know how to use Legos without instructions, which is why they are now sold in sets. Rather than trying to challenge the notion, this mentality was driving their current designs—in lieu of a child's capacity to create. I found it to be incredibly troublesome." Play Pack hopes to challenge the notion by providing a platform for unstructured creativity and imagination.