Sophisticating Safety

Protective gear receives a lavish overhaul to create consumer allure

Implications - Adding an element of prestige to safety procedures, retailers are turning to lavish aesthetics to enhance products like helmets. Transforming traditionally unappealing or basic safety gear into fashionable accessories, these stylized products speak to a desire to maintain a sense of exclusivity.
SCORE: 5.1
Warm Top 4 Examples: 24,480 Total Clicks Feb 13 - Sep 14
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Luxuriously Lacquered Helmets - The Quality Helmet Flaunts a Gleaming Polished Finish
SCORE: 6.1
Hot 11,284 Clicks Pub: Aug 22, 13
Luxuriously Lacquered Helmets
The Quality Helmet Flaunts a Gleaming Polished Finish
This $1,425 quality helmet by Ateliers Ruby proves that simplicity can be captivating when done right. Luxuriously lacquered in stunning shades of green, blue and silver, the Pavillon Tuileries... [More]
Sleek Bicycle Helmets - These Philippe Starck Bicycle Helmets are Water-Resistant and Anti-Microbial
SCORE: 5
Hot 6,421 Clicks Pub: Aug 29, 14
Sleek Bicycle Helmets
These Philippe Starck Bicycle Helmets are Water-Resistant and Anti-Microbial
These Philippe Starck bicycle helmets look so sleek and shiny that you almost want to hang them up on the wall as display pieces rather than wear them on the road and risk getting bumps or scratches... [More]
Luxuriated Sporting Gear - Swarovski S/S 2013 Campaign Features Crystallized Sport Accessories
SCORE: 4.4
Mild 3,085 Clicks Pub: Feb 8, 13
Luxuriated Sporting Gear
Swarovski S/S 2013 Campaign Features Crystallized Sport Accessories
The Swarovski Spring Summer 2013 collection campaign features gorgeous Victoria’s Secret model Candice Swanepoel adorned with dazzling sporting gear. Swarovski has taken an interesting approach in... [More]
Crystal-Encrusted Head Protectors - The Tim Coppens Swarovski Helmet Luxuriously Avoids Brain Damage
SCORE: 3.7
Mild 3,690 Clicks Pub: May 22, 13
Crystal-Encrusted Head Protectors
The Tim Coppens Swarovski Helmet Luxuriously Avoids Brain Damage
The Tim Coppens Swarovski Helmet isn’t one’s average Ducati Formula 1 Racing Helmet. While that is an impressive head protector in and of itself, the New York-based Belgian fashion... [More]