'Naked. Water' packaging looks like an elegant glass bottle, doesn't it? Actually, PET was used quite attentively to exhibit the visual impression of beautifully sculpted glass. This increases the perceived value of the product, which is certainly deserved.
The H2O inside of these containers comes from the Bay of Plenty along the northern island of New Zealand. It's fresh, pure and smooth, and worthy of a stylish, sophisticated and classic branding strategy. It was the idea of Nick Gripton of Badgerhammer to come up with the voluptuous silhouette of this plastic water bottle and to keep it largely clean of visual distractions. 'Naked. Luxury Artesian Water' packaging features the plainly printed name of the product in black, with the same embossed up the side of the vessel.
Undressed Beverage Branding
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