Shared Consumption

Brands encourage product sharing to create a more approachable image

Implications - As brands strive to create a more communal atmosphere around product consumption, the implementation of campaigns and products that boast sharing are on the rise. Often offering money savings or other benefits, the products and campaigns create a more wholesome, approachable image for the brands.
SCORE: 5.3
Warm Top 4 Examples: 12,106 Total Clicks Sep 13 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignDesignLifestyleFood
Eco-Conscious Cup Shares - A Recycled Coffee Cups Program is Encouraging Drinkers to Share Mugs
SCORE: 6.3
Warm 2,746 Clicks Pub: May 5, 14
Eco-Conscious Cup Shares
A Recycled Coffee Cups Program is Encouraging Drinkers to Share Mugs
While many might be on board with reusable mugs, a new initiative is pushing for recycled coffee cups for java on the go. A team of social entrepreneurs from DO School in collaboration with the... [More]
Dual Straw Drinks - McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
SCORE: 5.4
Warm 3,537 Clicks Pub: Sep 1, 14
Dual Straw Drinks
McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
Sometimes those large soda drinks that you get with your fast food combo are just so big, it only makes sense to share them with someone else. Now, for a limited time, McDonald’s Japan is... [More]
Sweet-Sharing Promotions - MILKA Helps People Show Love by Sharing the Last Square of Chocolate
SCORE: 5.5
Warm 2,901 Clicks Pub: Sep 2, 13
Sweet-Sharing Promotions
MILKA Helps People Show Love by Sharing the Last Square of Chocolate
Chocolate brand MILKA knows that the best piece of a chocolate is always the last square of chocolate. In order to spread awareness of the tenderness of its chocolate bars, the brand actually put... [More]
Chitchat-Encouraging Cakes - The Gossip for 2 Dessert by Julie Hinault is Meant for Sharing
SCORE: 3.5
Mild 2,922 Clicks Pub: Dec 15, 13
Chitchat-Encouraging Cakes
The Gossip for 2 Dessert by Julie Hinault is Meant for Sharing
Gossip for 2 is a fun dessert for chatterbox friends who love the idea of sharing dessert while also sharing news on a lazy Sunday afternoon after a crazy Saturday night. Inspired between the... [More]