Waste Currency

Brands accept waste as a payment for goods to reinforce positive perceptions

Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.
SCORE: 6.2
Warm Top 6 Examples: 64,952 Total Clicks Oct 13 - Apr 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosEcoInteractive
Can Currency Campaigns - McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
SCORE: 7.4
Viral 45,617 Clicks Pub: Sep 2, 14
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
In an eco-conscious marketing move, McDonald’s Stockholm is letting you pay for food with recycled cans. The interactive initiative was conceived and designed by advertising agency DDB... [More]
Incentivized Recycling Machines - The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
SCORE: 6.6
Hot 11,639 Clicks Pub: Jul 4, 14
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
Envirobank is a recycling machine that encourages people to feed it used plastics in exchange for the chance to win bus trips and movie tickets. It’s pretty frustrating to see someplace that&#... [More]
Pet-Feeding Recycling Bins - This Unique Pet Feeder Trades Recycled Items for Pet Food
SCORE: 5.4
Warm 3,177 Clicks Pub: Sep 30, 14
Pet-Feeding Recycling Bins
This Unique Pet Feeder Trades Recycled Items for Pet Food
This unique pet feeder by Pugedon is designed to tackle two problems at once, addressing the number of stray animals that run rampant on the streets of Istanbul, as well as the need to increase... [More]
Charitable Airport Regulations - The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier
SCORE: 5
Mild 2,678 Clicks Pub: Oct 7, 13
Charitable Airport Regulations
The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier
The Frankfurt Airport recycling bank somehow manages to make giving up bottles of water and cans of soda to security fun. The German airport’s new recycling banks make it easier for passengers... [More]
Bartering Biomass Teahouses - The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea
SCORE: 5.3
Mild 1,161 Clicks Pub: Jul 16, 14
Bartering Biomass Teahouses
The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea
There are a ton of places that claim to be sustainable, but everything about Japan’s Methane Cafe, including its name, positions it as an eco cafe. It’s one thing to be conscious about... [More]
Eco Vending Machines - Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
SCORE: 5.5
Mild 680 Clicks Pub: Apr 16, 15
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine,... [More]