Digital Hydration

Consumers turn to technology for even the most rudimentary of tasks

Implications - The saturation of the market in technology has acclimatized consumers to expect autonomy for everything, which is evident as hydration devices are implemented. As users prefer to rely more on technology than biological cues, the expansion of health automation beyond just drinking water will continue.
SCORE: 4.7
Warm Top 6 Examples: 43,113 Total Clicks Jan 14 - Sep 14
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileLifestyleHealth
Drink-Monitoring Cups - Vessyl by Mark One Analyses Contents for Hydration, Calories and Other Data
SCORE: 7.1
V. Hot 5,562 Clicks Pub: Jun 13, 14
Drink-Monitoring Cups
Vessyl by Mark One Analyses Contents for Hydration, Calories and Other Data
Vessyl by Mark One addresses a gap between traditional health trackers and the fast growth of wearable ones. It is a smart cup that monitors its liquid content in as sophisticated a manner as people... [More]
Hydration-Monitoring Sensors - The Hug is Here to Help You Hydrate Better
SCORE: 5.4
Warm 8,377 Clicks Pub: Aug 31, 14
Hydration-Monitoring Sensors
The Hug is Here to Help You Hydrate Better
Tracking how much water you’re drinking, is painstakingly boring, so the people at Caktus, Inc. want The Hug to do the work for you. All you have to do is drink.  Currently seeking... [More]
Handy Hydration Watches - The th2O Medical Bracelet is a Constant Reminder of Water Consumption
SCORE: 5.2
Warm 20,941 Clicks Pub: Jan 5, 14
Handy Hydration Watches
The th2O Medical Bracelet is a Constant Reminder of Water Consumption
Do you drink enough water? Most of us probably don’t. The th2O Medical Bracelet has been developed for the sole and significant purpose of monitoring your H2O consumption. Maeva Berthelot’... [More]
Hydration-Detecting Canteens - The E-WAT Water Bottle Keeps Track of Your Fluid Consumption
SCORE: 4.4
Warm 6,336 Clicks Pub: Jan 22, 14
Hydration-Detecting Canteens
The E-WAT Water Bottle Keeps Track of Your Fluid Consumption
The low-tech way to ensure that you’re consuming enough liquids throughout the day would be to carry a water bottle with volume markings; the E-WAT system presents a hi-tech method that can... [More]
Hydration-Reminding Bottle Caps - The ‘Refresh Cap’ Reminds People to Drink Every Hour
SCORE: 2.7
Mild 1,105 Clicks Pub: May 30, 14
Hydration-Reminding Bottle Caps
The ‘Refresh Cap’ Reminds People to Drink Every Hour
Ogilvy Paris came up with a product called ‘Refresh Cap’ that helps keep people hydrated all day long. According to the company, a shocking 80% of people forget to drink water every day!... [More]
Hydration-Reminding Apps - This Hydration App Prevents Dehydration
SCORE: 2.7
Untested 792 Clicks Pub: Aug 5, 14
Hydration-Reminding Apps
This Hydration App Prevents Dehydration
If you’re one of the 43% of Americans who drink four or fewer cups of water per day, then The Hug hydration app is for you. The app, which is currently looking for funding through Kickstarter,... [More]