Humorizing Activism

Philanthropy is refocused on laughter instead of guilt to enhance efficacy

Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity.
SCORE: 5.1
Mild Top 6 Examples: 10,404 Total Clicks Feb 14 - Apr 14
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureInternetSocial GoodHumor
Charitable Feline Film Festivals - 'Just for Cats' is Bringing The Best Cat Videos to The Big Screen
SCORE: 5.8
Warm 3,123 Clicks Pub: Mar 18, 14
Charitable Feline Film Festivals
'Just for Cats' is Bringing The Best Cat Videos to The Big Screen
You no longer have to peruse through the Internet to find your favorite cat videos; the “Just for Cats” Film Festival is compiling the best ones for showing in theaters across North... [More]
Comical Sobriety Selfies - Tumblr Blogger Wexism Captures Her Favorite Responses to Being Sober
SCORE: 5.7
Warm 3,475 Clicks Pub: Mar 24, 14
Comical Sobriety Selfies
Tumblr Blogger Wexism Captures Her Favorite Responses to Being Sober
Wexism is a Tumblr blog run by a quirky, opinionated and creative woman. Recently, she decided to approach the issue of sober party-goers (those who do not indulge in the “let’s get wasted”... [More]
Rainbow-Refurbished Charitable ATMs - These New ATMs Called 'GAYTMs' Promote LGBTQ Support
SCORE: 5.6
Mild 1,202 Clicks Pub: Feb 24, 14
Rainbow-Refurbished Charitable ATMs
These New ATMs Called 'GAYTMs' Promote LGBTQ Support
ANZ Bank (Australia) has commissioned artists to turn its drab bank machines into ‘GAYTMs’. The bejeweled, colorful and LGBTQ-inspired machines are to be featured at the Sydney’s... [More]
Viral LGBT Parodies - ‘First Gay Hug’ is The Most Recent Viral 'First' Video
SCORE: 4.7
Mild 1,226 Clicks Pub: Mar 28, 14
Viral LGBT Parodies
‘First Gay Hug’ is The Most Recent Viral 'First' Video
Viral first videos have taken over the Internet. It started when a ‘First Kiss’ video was released by the clothing company ‘Wren’ that featured 20 strangers kissing. It inspired countless... [More]
Foxy Feline Adoption Videos - Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
SCORE: 4.3
Mild 833 Clicks Pub: Mar 17, 14
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
Cosmopolitan teamed up with the Humane Society of New York and put together a persuasive video using cats and abs. If you are an avid Internet user, you have with no doubt seen at least one viral... [More]
Catchy Cervical Cancer Raps - Nadia Kamil Raps About the Importance of Pap Smears
SCORE: 4.6
Mild 545 Clicks Pub: Apr 16, 14
Catchy Cervical Cancer Raps
Nadia Kamil Raps About the Importance of Pap Smears
Unsatisfied with the apathetic attitude women have towards their cervical health, Nadia Kamil was inspired to create the ‘Pap Rap.’ Now, granted, gynaecology is probably not the first thing you... [More]